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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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Conference Recordings

Published
July 23, 2024

Planning, Designing, and Delivering a Fully-electric Dormitory in Toronto

By: Jennifer Adams Peffer, Campus Architect/Director of Architecture, Planning & Project Development | Steve Donnelly, Associate Principal | Michael Faustini, Project Director | Deborah Moelis, Principal

Buildings are a major source of carbon emissions.
Abstract: Buildings are a major source of carbon emissions. Campuses need solutions for meeting rigorous energy goals while capturing programmatic needs, improving occupant health and wellness, and meeting bottom-line financial requirements. What are the key steps in planning and delivering a fully-electric, highly-sustainable student residence, dining, and services building? Using the Harmony Commons at the University of Toronto-Scarborough (UTSC) as a case study, we'll share planning perspectives from administrative, financial, design, and construction standpoints. This session will raise awareness of available solutions for planning and building an all-electric building and provide a pathway for success through integrated planning.

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Conference Presentations

Published
July 23, 2024

Finding Innovation in the ‘Space Between’

By: Jim Taylor, University Architect | Chip Trageser, Partner | Mrinalini Verma, Associate, Sustainability

As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery.
Abstract: As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery. This session will share how and why UH is remaking its arrival experience, central quad, and campus woodlands to foster social, physical, and mental wellbeing for the campus community. We'll discuss how to balance a 100-year stewardship planning framework with the pace of accelerated research and new buildings, demonstrating how both frames of reference can contribute to a campus's strategic objectives and an innovation mindset.

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Conference Presentations

Published
July 22, 2024

Charting the Future of Education: Expedited, Experiential Strategic Planning

By: Ryan Evans, Senior Service Designer | Colin Gerrity, Design Strategist | Jessica Sears, Director, Academic Planning & Accreditation

As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant.
Abstract: As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant. We'll present a three-phase expedited, practical, inclusive approach that Tufts University used to lead a strategic planning process and develop an educational vision. Join us for experiential, mixed methods to include all voices in the strategic planning process, build community across schools in a decentralized university, and participate in a simulated co-design session.

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Conference Presentations

Published
July 22, 2024

Transforming Streets into Bustling Places for Campus Life

By: Adriana Akers, Associate | Aaron Olsen, Assistant Director | Lara Rose, Principal

Many institutions are rethinking the presence of vehicles on campus and facing a need for more sustainable and multi-purpose circulation spaces.
Abstract: Many institutions are rethinking the presence of vehicles on campus and facing a need for more sustainable and multi-purpose circulation spaces. Once a traditional city street running through the University of Oregon campus, this session will examine Thirteenth Avenue's re-imagining as a multi-modal open space that supports student life. This is a transformative concept grounded in rigorous analysis and integrated planning. We'll encourage you to think critically about existing campus corridors, renew circulation systems and residual open spaces to support student life, and inform design approaches to your unique campus development challenges.

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Conference Presentations

Published
July 22, 2024

Reimagining OSU’s Campus Gateway District Through P3 Integrated Planning

By: Matt Hansen, President | Keith Myers, Associate Vice President, Physical Planning and Real Estate | Kevin Smith, Partner | Graham Wyatt, Partner

In order to reimagine and capitalize on the potential of its campus gateway, The Ohio State University (OSU) employed specific planning and development processes to achieve successful outcomes.
Abstract: In order to reimagine and capitalize on the potential of its campus gateway, The Ohio State University (OSU) employed specific planning and development processes to achieve successful outcomes. A decade of public-private planning, land acquisition, rezoning, infrastructure upgrades, preservation, and academic and mixed-use development has transformed OSU's High Street entrance into an active and economically-viable campus gateway district. In this session we'll show you how to think beyond campus boundaries and traditional planning methods to transform town and gown interfaces.

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Report

Published
July 3, 2024

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When City Parks Are Your Quad

Urban Campus Planning for Safety and Well-Being

By: Joel Pettigrew, MA, Higher Education Administrator and Strategist

This is a SCUP Fellow Research Project Final Report for the 2022–2023 program. This report explores how the urban campus can best support student development in a safe, yet open environment.
Abstract: How can the campus best support student development in a safe, yet open environment? On an urban campus, these concerns are intensified: There is much more localized activity for students to engage with in their city environment, and many more stakeholders influence how the institution can assert itself in that environment.

In this 2022-2023 SCUP Fellow research report, Joel Pettigrew reflects on how campus edge dynamics and student sense of security play out at several urban campuses. Pettigrew weaves together his operational understanding of campus life with a design understanding of how planners and architects approach the campus to explore how these “two languages” inform student security and well-being, and notes in conclusion that there are many research threads yet to follow.

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