Learning Resources

Abstract: An Optimizing Academic Balance (OAB) analysis provides colleges and universities with effective tools to use in making strategic academic decisions needed to stay competitive in the context of institutional mission, program quality, market potential, cost, and revenue. The Association of Independent Kentucky Colleges and Universities recently completed a three-year statewide OAB project with the participation of 13 higher education institutions. The results supported the colleges and universities in making tough decisions.

Abstract: Benchmarking surveys assist programs with measuring performance and are widely used in a variety of organizations and disciplines, including institutions of higher education. One challenge facing institutions concerns a lack of shared metrics among those with similar programs. This article details the history and creation process of developing a benchmarking survey for an international academy. The purpose is to highlight the need for shared metrics between institutions, and to provide an account of the approach used for developing a benchmarking survey for academic programs. A detailed narrative of survey creation, refinement, and data collection associated with four survey iterations is included. Recommendations are provided for benchmarking development processes that may be beneficial for various institutions and disciplines regarding survey development, survey deployment, and survey project team composition.

Abstract: A strategic planning model for colleges and universities is presented which integrates competitive benchmarking and an adaptation of Hill’s manufacturing strategy model. Hill’s model is altered to focus on student-winners and is used to design programs of study and supporting services. Benchmarking is used as a key component of the planning process. This model is based on integrating program strategy with recruiting strategy to satisfy the needs of stakeholders including students, faculty and industry recruiters. A planning context is developed and a modeling example is presented. This paper responds to the need for improvements in traditional strategic planning in higher education to develop a more holistic and integrative approach.