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  • Format: Planning for Higher Education Journalx
  • Institution: Dalton State Collegex
  • Tags: DemographicsxStudent RetentionxTuition Pricingx

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Planning for Higher Education Journal

Published
March 1, 2005

A Retention Assessment Process: Utilizing Total Quality Management Principles and Focus Groups

The longer a student stays at an institution of higher learning, the higher the cost of losing that student becomes. This case study from Dalton College engages TQM principles in the study of retention issues.

From Volume 33 Number 3 | March–May 2005

Abstract: Retaining students is a critical topic in higher education. Methodologies abound to gather attrition data as well as key variables important to retention. Using the theories of total quality management and focus groups, this case study gathers and reports data from current college students. Key results, suggestions for replication, and areas for future research are included.

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