Succeeding at integrated planning at colleges and universities is a challenge. Many
planning models do not work in higher education because they are not designed for
higher education. Planning processes designed for corporations or non non-profits do not
account for the complex environment of higher education nor its unique challenges.
Many institutions struggle to leverage planning into lasting change because they create
plans in a vacuum. They do not grasp the institution’s strategic issues or create a sound
value proposition. They are not prepared for good planning planning.
To provide guidance on where to prioritize efforts, SCUP partnered with the Baker Strategy Group in 2015 to conduct a study with more than 2,200 leaders who plan at colleges and universities, and ran quantitative analysis on their responses.
Several themes emerged around planning challenges and how to respond, which are explored in this report.