Prepare students for a career. Develop the whole person. Create stellar classroom experiences. Complete cutting-edge research. Nimbly respond to change. Nurture consensus across campus. Steward the institution’s financial health. Higher education institutions often find themselves balancing competing priorities. Sometimes hard choices need to be made; sometimes there’s a third way. You won’t know without building relationships, aligning resources, and looking to the future. You won’t know without integrated planning.