Learning Resources

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

Abstract: In higher education philanthropy, alumni giving is a tremendously vital aspect, especially for Historically Black Colleges and Universities (HBCUs). Throughout the history of alumni giving, though, HBCUs have not enjoyed the same success in soliciting and cultivating donations as Primarily White Institutions (PWIs) have. We compiled literature and conducted snowball sampling of private HBCU alumni to understand the motivations for giving or not to their alma maters.

Abstract: Book review of The Advancement President and the Academy, eidted by Mary Kay Murphy. ACE/Oryx Press, 1997. 153 pages. ISBN 1-57356-028-6. Pull quotes: "The advancement president must live out a commitment to intellectual life."

Abstract: Book review: Beyond Fund Raising: New Strategies for Nonprofit Innovation and Investment, by Kay Sprinkel Grace, John Wiley & Sons, 1997. 288 pages. ISBN 0-47-16232-9.