Learning Resources

Abstract: Book review of Truth and Consequences: Colleges and Universitites Meet Public Crises, by Jerrold Footlick. ACE/Oryx Press, 1997. 192 pages. ISBN 0-89774-970-7. Pull quotes: "The press is not likely to change how it operates, so universities need to learn how to deal with the media more skillfully."

Abstract: Book review of Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith. Warner books, 1997. 250 pages. ISBN 0-446-52094-2. Pull quotes: "In services, you are asking a person to make a purchase decision about something he or she cannot see, hear, taste, or feel."

Abstract: Book reviews of Using Financial Information in Continuing Education: Accepted Methods and New Approaches, by Gary Matkin. AMerican Council on Education and Oryx Press, 1997. 309 pages. ISBN 0-89774-941-3. (and) The Costs and Economics of Open and Distance Learning, by Greville Rumble. Kogan Page Ltd., 1997. 224 pages. ISBN 0-7494-1519-3. Pull quotes: These approaches to learning require institutions to develop academic offerings in response to market forces, to make risky investments to support programs, and to keep costs as low as possible.

Abstract: Book review of You Can Get There from Here: The Road to Downsizing in Higher Education, by Barbara Butterfield with Susan Wolfe. College and University Personnel Association, 1994. 136 pages. ISBN 1-878240-38-2. Pull quotes: "Institutions need a new road map for effectively managing their human resources."

Abstract: Book review of Campus and Community: Moore Ruble Yudell Architecture and Planning. Rockport Publishers 1997. 224 pages. ISBN 1-56496-230-X. Pull quotes: "The American college campus is a resource for the rediscovery of architectural communities." "Polyzoides pleads for a rediscovery of American campus design's best traditions.

Abstract: Maintains that colleges and universities must do more to educate the public about the realities of higher education finance. In particular, institutions need to demonstrate how they are like and not like other business enterprises. Furthermore, higher education institutions must better explain the considerable price variance among institutions, as well as clarify the difference between the "sticker price" of tuition and the actual price students must pay to attend college. Finally, they must emphasize that education is an investment, not a commodity, and better articulate the difference. To this end, the author asserts that cooperation among institutions is essential.

Abstract: Describes the quantitative analysis of program array at the University of Wisconsin-Madison in an attempt to evaluate new and low-enrollment programs in a period of shrinking financial resources. The analysis is designed to compare a college or university with its peer institutions. The resulting information can form the basis of policy development for low-enrollment majors, assist in evaluating the need for new programs, or aid in analyzing resources and developing new, consolidated, and/or collaborative programs.

Abstract: Book review of The Advancement President and the Academy, eidted by Mary Kay Murphy. ACE/Oryx Press, 1997. 153 pages. ISBN 1-57356-028-6. Pull quotes: "The advancement president must live out a commitment to intellectual life."

Abstract: To facilitate successful planning in an environment of great social, environmental, and technological change coupled with limited resources, planning efforts must work simultaneously on the external policy level and the internal, institutional one. Examines the American Council on Education Policy Commission and the California State University Cornerstones project for clues on how to plan on both levels and work towards common goals.

Abstract: Extols the virtues of linking planning, assessment, and resource allocation. Using California State University-Sacramento as a model, the authors explain how this integrated planning process evolved, from an initial link between planning and budgeting to one which also included assessment. Concludes with the lessons learned from the process and a review of the challenges the institution still faces.