Learning Resources

Abstract: As the challenges that students face become increasingly complex and interwoven, student service providers must innovate in order to continue to connect users to their offerings. Moreover, those services must be planned for holistically with an aligned understanding of why, what, where, when, and how they will be delivered. This article draws on brightspot strategy’s work with more than 50 leading universities as an experience design and strategy consultancy as well as best practices from the field to share some of the approaches, tools, and lessons learned in designing services to meet the needs of today’s students.

Abstract: Introducing housing on a community college campus will affect several areas of campus life including dining, security, recreation, and student programming. Unlike four-year institutions, community colleges have limited activity after a certain hour with the exception of library and recreational facilities. Additional programs and services will be needed to support a 24-hour operation, which will have an impact on the overall operating costs of the college. This article is intended to identify the direct and indirect costs involved and assess the overall financial impact of operating student housing.

Abstract: In the current highly competitive higher education market in North America, many colleges have identified the importance of upgrading their existing residential housing facilities as part of their strategy to attract and retain students. The case study discussed in this article describes the successful planning process used by Perkins+Will and Simmons College to develop a comprehensive housing strategy and plan for the college for the next 10 to 15 years. The process involves five steps, which will yield a realistic and consensus-driven housing strategy for any institution.

Abstract: A strategic planning model for colleges and universities is presented which integrates competitive benchmarking and an adaptation of Hill’s manufacturing strategy model. Hill’s model is altered to focus on student-winners and is used to design programs of study and supporting services. Benchmarking is used as a key component of the planning process. This model is based on integrating program strategy with recruiting strategy to satisfy the needs of stakeholders including students, faculty and industry recruiters. A planning context is developed and a modeling example is presented. This paper responds to the need for improvements in traditional strategic planning in higher education to develop a more holistic and integrative approach.

Abstract: This case study analyzes the impact of Indiana’s Twenty-First Century Scholars college tuition discount program on the academic self-efficacy of high-risk, low-income students. The program is designed to increase the number of high-risk individuals attending college. The self-efficacy “training” of the program helps instill and reinforce the idea that success or failure coincides with internal effort and not external factors. Surveys were completed by 55 program participants and 42 institutional representatives at different colleges in Indiana. The program increased students’ understanding of the feasibility of attaining a college degree, heightened students’ academic confidence, and improved their overall self-esteem. The article concludes with a discussion of the implications of this program for academic planners developing programs to help high-risk students succeed in college.