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Planning for Higher Education Journal

Published
January 1, 2007

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Developing a Comprehensive Housing Strategy: a Case Study

By: Timothy L. Marsters, Kelly Bliss

This case study shares successes in developing a long range comprehensive housing strategy for a college with two noncontiguous campuses in a dense urban, cultural center. Some of the successes included are assembling the in-house planning team, using the institution’s mission statement to guide planning, anticipating needs, understanding available resources, and developing a staged strategy that maintains operational continuity.

From Volume 35 Number 2 | January–March 2007

Abstract: In the current highly competitive higher education market in North America, many colleges have identified the importance of upgrading their existing residential housing facilities as part of their strategy to attract and retain students. The case study discussed in this article describes the successful planning process used by Perkins+Will and Simmons College to develop a comprehensive housing strategy and plan for the college for the next 10 to 15 years. The process involves five steps, which will yield a realistic and consensus-driven housing strategy for any institution.

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