Learning Resources

Abstract: While it was once common to find separate buildings dedicated to the study and research of chemistry, biology, physics, and the earth sciences, there is a current movement in college and university settings toward unifying the science disciplines in one building or complex. This article addresses, in detail, this trend toward unification by discussing the driving forces behind the trend, the benefits of integrated science facilities, the challenges of the planning and design process, and the intricacies of the design approach.

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.