Learning Resources

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.

Abstract: Describes the quantitative analysis of program array at the University of Wisconsin-Madison in an attempt to evaluate new and low-enrollment programs in a period of shrinking financial resources. The analysis is designed to compare a college or university with its peer institutions. The resulting information can form the basis of policy development for low-enrollment majors, assist in evaluating the need for new programs, or aid in analyzing resources and developing new, consolidated, and/or collaborative programs.

Abstract: Escalation of university-community tension across the nation has generated widespread investigation and speculation by planners into the possible causes. Much of the speculation centered on "campus form" as a significant variable. Did the physical size and shape of the campus and its buildings influence tensions or the lack thereof? Was physical dispersal of the campus preferable to the fortress-like enclave of the traditional urban campus? In search of answers, Educational Facilities Laboratories commissioned a team of researchers at the University of Cincinnati--Robert Carroll, a sociologist, and planning professors Hayden B. May and Samuel V. Noe, Jr.--to undertake a study of the phenomenon. Their conclusions are available in a report available from Professor Noe, Department of Community Planning, University of Cincinnati, Cincinnati, Ohio 45221, and are summarized by the editor in the following article.