Learning Resources

Abstract: One of the major issues in strategic planning is moving the academic strategic plan from planning to implementation. This article suggests that there are several effective implementation methods: using the budget, using participation, using force, establishing goals and key performance indicators, working within the human resource management system, using the reward system, using faculty and staff development, working with institutional culture, working with or around tradition, developing and using change champions, and building on systems that are ready for or are easily adaptable to strategic change.

Abstract: The quality of campus life in large universities has declined over the years as faculty have given up responsibility for student life outside the classroom and institutions have become ever more bureaucratized. To solve this problem, universities should establish systems of small, decentralized academic communities modeled ultimately on the residential colleges of the Universities of Oxford and Cambridge. In the United States, Harvard and Yale Universities first adopted this residential college model in the 1930s, and it is now spreading to many institutions, public and private, large and small.

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.