Learning Resources

Abstract: Book review: The Role of Student Affairs in Institution Wide Enrollemtn Strategies, edited by Alan Galsky. National Association of Student Personnel Administrators, 1991. 131 pages.

Abstract: Book Review: Access Through Innovation: New Colleges for New Student, by James W. Hall. ACE/Macmillan, 1991. 179 pages.

Abstract: Declining enrollment of traditional students (22-24% decline from 1980 to 1995) has spurred a tremendous emphasis on recruiting, promotion, and advertising activities from colleges and universities. Full color brochures, newspaper and magazine advertisements, and mailing lists have been designed to attract new students. In addition, attractive and innovative new programs, and market research to determine what prospective students are looking for, are being established. To compete in higher education's tight market, institutions must not only concentrate on academic programs and faculty quality but improve physical appearance sends messages to students and their parents on what it stands for. It plays an important part in recruiting students and faculty, in retaining students, and in enhancing the learning experience. A university's buildings, interiors, spaces, furniture and landscaping evoke prospective students' emotions and show its special emphasis. The physical quality of a campus, especially one that is memorably distinctive, is a valuable enrollment market strategy.

Abstract: Book review: How Colleges Affects Students: Findings and Insights from Twenty Years of Research, by Ernest Pascarella and Patrick Terenzini. Jossey-Bass, 1991. 894 pages.

Abstract: Book Review: Accounting and Budgeting in Public and Non-Profit Organizations: A Manager's Guide, by C. William Garner. Jossey-Bass, 1991. 252 pages.

Abstract: Book review: Begin Here: The Forgotten Conditions of Teching and Learning, by Jacques Barzun. The University of Chicago Press, 1991. 222 pages.

Abstract: Book Review: Handbook of Facilities Planning: Volume 2, Laboratory Animals Facilites, edited by Theodorus Ruys. Van Nostrand Reinhold, 1990. 442 pages.