Learning Resources

The Balanced Scorecard: Beyond Reports and Rankings

By: Alice C. Stewart,Julie Carpenter-Hubin

More commonly used in the commercial sector, this approach to strategic assessment can be adapted to higher education.

From Volume 29 Number 2 | Winter 2000–2001

Abstract: Effective benchmarking demands continuous change with equal emphasis on identifying the goal and understanding why the goal is important. In this article, the authors suggest analytic frameworks that might be useful in moving benchmarking from a tracking and monitoring exercise to an organizational process that informs the strategic decision making of university administration.

Institutions Mentioned: Ohio State University-Main Campus

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Dealing With the Press

By: John Burness

From Volume 26 Number 3 | Spring 1998

Abstract: Book review of Truth and Consequences: Colleges and Universitites Meet Public Crises, by Jerrold Footlick. ACE/Oryx Press, 1997. 192 pages. ISBN 0-89774-970-7. Pull quotes: "The press is not likely to change how it operates, so universities need to learn how to deal with the media more skillfully."

Institutions Mentioned: Stanford University, University of Utah, University of Georgia, University of South Carolina-Columbia, University of Virginia-Main Campus, Brown University, Ohio State University-Main Campus, CUNY Queens College
Tags: Communication

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