Learning Resources

Abstract: Harvard University’s Smith Campus Center has repurposed an entire city block, providing innovative new spaces for collaboration and a welcoming “front door” to the university. The campus center has been transformative for Harvard, revitalizing a prominent site at the campus's crossroads and providing the wider community of 44,000 people with new central gathering and events spaces. Come learn how we successfully navigated stakeholder outreach and generated a design solution within the existing building.

Abstract: Campus chapels once bespoke a school’s curriculum, defined the student body, contributed to ambiance, and served as a recruitment tool for parents looking to religion to influence their children’s character. As schools strayed from their religious roots, encountered pressing program needs, and faced funding concerns, many of these rarely used buildings fell into disrepair. In the last few years, efforts to preserve an institution’s heritage, maximize space, and address spirituality have led schools to consider restoring and reusing campus chapels. This article focuses on keeping the chapel’s original design intent while capitalizing on its strengths to upgrade the building and supplement its usage.

Abstract: Universities and colleges across the country are faced with growth in the campus population and the loss of surface parking lots for new buildings. The response of many institutions is to build new garages with the assumption that parking demand ratios will remain the same. Such an approach, however, can be extremely expensive—upwards of $2,000 per net new space annually. In many cases, a mix of parking and demand reduction programs—such as shuttles, bicycle and pedestrian improvements, and financial incentives not to drive—can accommodate growth at a lower cost per trip. A balanced approach will also tend to support other goals, from improving town-gown relations to maintaining debt capacity. Demand management strategies have been employed by institutions for many years. However, it is less common for a cost-benefit analysis to be undertaken comparing them with new parking construction. Using examples from universities in California and Colorado, this article demonstrates a methodology to inform basic decisions on the amount of parking required to cater to campus growth, which can be incorporated into campus master planning.

Abstract: This article explains the various steps taken by Cornell University to create a Freshmen Campus on their North Campus. It first explores the reasoning about the decision to create a Freshmen Campus and then explains the process whereby the plan was developed. It compares the developed new physical plan to other campuses as well. Within the article are planning guidelines for designing new freshmen residence halls and dining facilities.

Abstract: Four distinct waves can be discerned in the history of American higher education. The 85 years before the Civil War were characterized by the founding of hundreds of liberal arts colleges. The post–Civil War era saw the majority of these small colleges disappear, replaced by public land-grant schools. Around the turn of the last century, the giants of American industry led the founding of the great private research universities. The term "megaversity" entered the American lexicon after World War II, when thousands of returning GIs swelled the ranks of higher education; the second half of the 20th century also witnessed the proliferation of community colleges. The fifth great wave is now breaking, with for-profit competition and revolutionary teaching technologies among its main characteristics.

Abstract: Recruiting and retaining women and minority faculty members is a particularly challenging workforce development issue facing many universities. This article summarizes current literature and the results of a survey of selected institutions to gauge responses to this challenge. All the survey respondents indicated that recruitment of women and minority candidates has been problematic, that retention problems vary, and that job placement is difficult and can negatively influence the recruitment and retention of women and minority faculty members. Job placement for partners has been most difficult for those universities located in small- to mid-sized cities. A variety of programs have been attempted to alleviate problems of recruitment and retention.

Abstract: The quality of campus life in large universities has declined over the years as faculty have given up responsibility for student life outside the classroom and institutions have become ever more bureaucratized. To solve this problem, universities should establish systems of small, decentralized academic communities modeled ultimately on the residential colleges of the Universities of Oxford and Cambridge. In the United States, Harvard and Yale Universities first adopted this residential college model in the 1930s, and it is now spreading to many institutions, public and private, large and small.

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.