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Planning for Higher Education Journal

Published
August 18, 2025

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Strategic Alignment for Degree Completion

Leverage an Integrated Planning Approach to Improve Credit Momentum and Student Success

By: Nicole DeCapua, EdD, Mildred Mihlon, PhD, and Tracy Louisse S. Chacon, MEd

By coordinating cross-functional teams, employing real-time data, and strengthening communication systems, a university bolstered student retention and completion without requiring new funding or staff.

From Volume 53 Number 4 | July–September 2025

Abstract: This article presents how a small, resource-constrained university leveraged integrated institutional planning to launch a 30-credit completion strategy that significantly improved student momentum, graduation rates, and institutional planning culture. By coordinating cross-functional teams, employing real-time data, and strengthening communication systems, the university built a scalable and sustainable framework that bolstered student retention and completion without requiring new funding or staff. This case offers a roadmap for similarly situated institutions aiming to align credit accumulation initiatives with broader strategic goals to drive measurable student success outcomes.

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Report

Published
May 23, 2025

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The Future of University Planning in 2040 (and Beyond)

I Used Foresight Analysis to Help SCUP Look Ahead, Adapt, and Innovate

By: Lisa Jasinski, PhD, President, Associated Colleges of the Midwest

This is a SCUP FellowResearch Project Final Report for the 2023–2024 program. This report explores how foresight analysis can be used to prepare and plan for uncertain futures in higher education.
Abstract: In this SCUP fellowship project, Lisa Jasinski applies strategic foresight methods to explore what university planning could look like in 2040—and how we can better prepare for it today.

Informed by environmental scanning, futures thinking, and stakeholder engagement with SCUP members and campus leaders, she developed four plausible scenarios grounded in current trends such as AI, climate change, political polarization, and declining public trust. These scenarios aren’t predictions; they are planning tools that help teams and organizations stress-test strategies, surface assumptions, and engage in meaningful future-focused conversations.

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Conference Presentations

Published
May 20, 2025

Reimagining Science and Engineering Programs through the Living Masterplan

Abstract: Science and engineering programs continue to grow and attract funding. Strategic planning can maximize new and repurposed space for STEM programs to address aging infrastructure, changing research, evolving student needs, and an uncertain future. To build stakeholder consensus and develop an achievable plan, we'll define key metrics behind the best use of existing space and showcase how specific data-driven tools and analytics transform traditional planning into a living masterplan. By applying a living masterplan and embracing data-driven tools, you'll be able to reach stakeholder consensus sooner and develop more efficient plans that are both implementable and adaptable to future changes.

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Planning for Higher Education Journal

Published
March 4, 2025

Collaborative Planning Deepens Town-Gown Relationships

Carlow University Develops a Best-Practice Framework with the City of Pittsburgh

By: Lisa Witzig, PhD, EdD, Michelle Figlar, EdD, and Joy Pugh, EdD

Implementing a four-quadrant assessment of purposeful communication, participatory engagement, collaborative planning, and shared resources produced actionable, impactful, and relevant improvement recommendations for the urban university.

From Volume 53 Number 2 | January–March 2025

Abstract: The president of Carlow University identified the university’s town-gown relationships as needing assessment as the institution embarked on a significant campus revitalization that required close coordination with the City of Pittsburgh. We developed a four-quadrant framework of best practices based on an extensive literature review. To assess town-gown interactions against the framework, we interviewed city and higher education leaders, reviewed the City of Pittsburgh’s and university documents, and analyzed the university’s social media presence. Our process generated specific, actionable recommendations that resulted in the university reorganizing senior leadership position descriptions and responsibilities, revamping its social media strategy, and aligning organizational efforts to increase its visibility.

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Conference Presentations

Published
October 23, 2024

Culture-infused Master Plans: Transforming UTTC Through Regenerative Design

By: Leander McDonald, President, United Tribes Technical College | Melvin Miner, Campus Planner, United Tribes Technical College | Heidi Neumueller, Principal, Cuningham Group Architecture, Inc. | Emily White Hat, Vice President, Programs, American Indian College Fund

This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment.
Abstract: This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment. Join us to discover how you can implement campuswide resiliency strategies to safeguard the campus environment and gain insights into the phased implementation approach for ensuring the plan's success and sustainability over time.

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Planning for Higher Education Journal

Published
September 30, 2024

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Master Planning for Tripartite Missions

Academic Medical Centers Must Focus on Health Care, Education, and Research

By: Sumegha Shah, MArch, AIA, LEED AP BD+C, Kelsey Mack, BS, and Ben Bassin, MD, EDAC

The authors share best practices for comprehensive integrated planning processes to meet evolving demands, build consensus and a shared vision, and successfully prepare for implementation.

From Volume 52 Number 4 | July–September 2024

Abstract: Academic medical centers sit at the intersection of health care, education, and research in service of the community. New models of care delivery, work, and learning require these systems to adapt and innovate to remain relevant while addressing regional health care demands and advancing strategic priorities. We discuss planning strategies to empower institutions to align capital with their mission to achieve longstanding success. This article shares best practices for comprehensive integrated planning processes across tripartite missions to meet growing and evolving demands, build consensus and a shared vision, and successfully prepare for implementation.

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Conference Presentations

Published
July 22, 2024

How to Create a Flexible, Holistic Campus Master Plan

By: Catherine Brown, Director of Planning and Projects | Megan Jarosz, Associate Partner | Aaron Persen, Director of Facilities Planning and Construction

Developing a flexible master plan is critical for keeping up with the pace of education, increasing enrollment, and improving the surrounding community.
Abstract: Developing a flexible master plan is critical for keeping up with the pace of education, increasing enrollment, and improving the surrounding community. This session will share tools for creating a planning framework to facilitate discussion and decision-making in the ever-changing landscape of higher education. A master plan that approaches the campus from a holistic perspective can provide the flexibility to plan and execute projects for years into the future. Come learn how Metropolitan Community College’s (MCC) master plan considers campus goals, space utilization, public and private partnerships, and overall community impact to provide a solid framework for future planning.

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Conference Presentations

Published
July 22, 2024

Pursuing Carbon Neutrality Through Campus Master Planning

By: Meg Campbell, AVP Planning Design and Construction | Mary Anne Ocampo, Principal | Urban Designer | Tracy Steward, Partner

Climate commitments and carbon neutrality are becoming top priorities for many campuses.
Abstract: Climate commitments and carbon neutrality are becoming top priorities for many campuses. Since building engineering systems account for seventy-to-eighty percent of carbon production, all campus stakeholders are contributors to the future success of emissions goals. Despite established infrastructure, reliance on city utilities, high deferred maintenance, and financial constraints, the University of Louisville (UofL) is pursuing carbon neutrality and is on track to achieve a sixty percent reduction by 2030 and one hundred percent by 2050. This session will share necessary master planning strategies for pursuing carbon neutrality at the campus level, emphasizing the need for rigorous, multi-disciplinary stakeholder engagement.

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