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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 2, 2025

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Planning for Access, Equity, and Belonging at Buffalo State University

By: Arlita McNamee, Practice Strategy | Planner, Architectural Resources | Peter Murad, Principal, Architectural Resources | Sarah Reid, Facilities Planner, Buffalo State SUNY

As an urban-engaged university, Buffalo State University's strategic commitment to diversity, inclusion, and access has strengthened and diversified student recruitment, raised retention rates, and built community within and beyond the campus. Buffalo State's reputation of providing quality education, access, equity, and engagement requires inclusive, multi-functional spaces that foster a sense of community and develop a welcoming and equity-minded culture for all students.
Abstract: As an urban-engaged university, Buffalo State University's strategic commitment to diversity, inclusion, and access has strengthened and diversified student recruitment, raised retention rates, and built community within and beyond the campus. Buffalo State's reputation of providing quality education, access, equity, and engagement requires inclusive, multi-functional spaces that foster a sense of community and develop a welcoming and equity-minded culture for all students. This session will provide actionable design strategies for reimagining existing campus spaces as learning environments that can build community, foster a sense of belonging, and drive student success.

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Conference Presentations

Published
May 20, 2025

Reimagining Science and Engineering Programs through the Living Masterplan

Abstract: Science and engineering programs continue to grow and attract funding. Strategic planning can maximize new and repurposed space for STEM programs to address aging infrastructure, changing research, evolving student needs, and an uncertain future. To build stakeholder consensus and develop an achievable plan, we'll define key metrics behind the best use of existing space and showcase how specific data-driven tools and analytics transform traditional planning into a living masterplan. By applying a living masterplan and embracing data-driven tools, you'll be able to reach stakeholder consensus sooner and develop more efficient plans that are both implementable and adaptable to future changes.

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Conference Presentations

Published
April 7, 2025

Planning for Access, Equity, and Belonging at Buffalo State University

Abstract: As an urban-engaged university, Buffalo State University's strategic commitment to diversity, inclusion, and access has strengthened and diversified student recruitment, raised retention rates, and built community within and beyond the campus. Buffalo State's reputation of providing quality education, access, equity, and engagement requires inclusive, multi-functional spaces that foster a sense of community and develop a welcoming and equity-minded culture for all students. This session will provide actionable design strategies for reimagining existing campus spaces as learning environments that can build community, foster a sense of belonging, and drive student success.

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Conference Presentations

Published
April 3, 2025

Leveraging New Campus Development for Community Empowerment

Abstract: Affordable and accessible higher education is key to upward mobility and community transformation, especially for many rural and remote suburban communities that have limited access to resources. In this session, we'll explore the potential synergies between existing community colleges and their satellite locations. How can institutions drive community-engaged development in places that really need it? Is it better to build on existing assets or to build new? Discover how a community charted its own path toward a new college campus by organizing, passing a bond, and ultimately developing a tech-enabled, high flex learning environment with community space.

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Conference Presentations

Published
October 23, 2024

Campus Library Planning to Meet Evolving Student Needs

By: Aaron Shrimplin, Associate Dean, University Libraries, Miami University-Oxford | Nicholas Sillies, Associate, GBBN Architects | Mike Smith, Manager of Operations and Planning, Miami University-Oxford | Zachary Zettler, Principal | Director of Higher Education, GBBN Architects

Libraries impact every student on campus, and as neutral third spaces, libraries are positioned to provide services equitably. Today's library services have expanded from the traditional book stacks to include a range of diverse resources.
Abstract: Libraries impact every student on campus, and as neutral third spaces, libraries are positioned to provide services equitably. Today's library services have expanded from the traditional book stacks to include a range of diverse resources. The master planning process for Miami University's King Library identified renovation projects that transform the ground floors into a dynamic marketplace and active hub that provides access to resources campuswide. Come learn how your institution's library can adapt to stay relevant and useful for students through careful master planning, designing for flexibility, and forming strategic partnerships for student resources.

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Conference Presentations

Published
October 23, 2024

Using the Student Success Trifecta to Boost Enrollment and Retention

By: Catherine Campbell, Dean, School of Behavioral and Social Sciences, Saint Edward's University | DOROTHY Harpool, Executive Director of Engagement and Prominence, Wichita State University | Janette Scott, Senior Associate, Gensler | Christopher Shook, Professor and Dean, University of Alabama at Birmingham

As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences.
Abstract: As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences. This session will define the student success trifecta: boosting student learning in their field of study; encouraging the development of strong interpersonal relationships; and embracing the life skills that come with the college experience. We'll combine research with unique, firsthand experience to demonstrate how promoting engagement and designing for a sense of belonging for students on campus looks different for each individual student, institution, and field of study.

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Conference Presentations

Published
July 23, 2024

Finding the Beauty in Right-sizing the KU Campus

By: Barbara Bichelmeyer, Provost & Executive Vice Chancellor | Callie Long, Interim Vice Provost | Mark Reiske| Gautam Sundaram, Principal

The constraints that universities face in terms of capital, declining enrollment, and surplus capacity in campus facilities causes escalation of deferred maintenance costs.
Abstract: The constraints that universities face in terms of capital, declining enrollment, and surplus capacity in campus facilities causes escalation of deferred maintenance costs. The University of Kansas (KU) master plan focuses on the value and impact of right-sizing the campus through change management and the implementation of a data dashboard. This session will share a sustainable path to establish a culture of transparency in decision making, stakeholder engagement, and environmental stewardship. We'll outline a data-driven process and lessons learned for leveraging resources, enacting policies that enable change management, and meeting the challenges of implementing a bold cultural shift.

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Conference Presentations

Published
July 23, 2024

Campus Master Planning as a Catalyst for Broader Economic Development

By: Suzanne Klein, Principal, Associate Vice President | Mark McCormick, President

In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI).
Abstract: In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI). We'll share how Middlesex went beyond enrollment metrics and traditional master planning strategies with an innovative plan that involves the county and community in supporting a variety of campus and regional initiatives. Come learn how you can apply innovative approaches at your institution to transform long-term academic and master planning while leading cultural changes?internally and externally?and prepare your campus for a post-pandemic world.

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Conference Presentations

Published
July 23, 2024

Integrated Campus Master Planning for Unprecedented Capital Improvements

By: Michael Hoff, Vice Provost

Universities are complex organizations that must align many different types of plans to maximize success.
Abstract: Universities are complex organizations that must align many different types of plans to maximize success. Integrated planning is vital to the master planning process because it requires support of all university constituencies. This session will describe how integrated planning and the development and implementation process of the East Tennessee State University (ETSU) master plan enabled ETSU to receive external support of more than $400 million for new and renovated capital projects over the past decade. We'll share how to plan across units, gain constituency support, take steps for project proposals that gain state support through competitive approval processes, and ensure the master plan is the foundation for university growth.

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