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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
May 20, 2025

Reimagining Science and Engineering Programs through the Living Masterplan

Abstract: Science and engineering programs continue to grow and attract funding. Strategic planning can maximize new and repurposed space for STEM programs to address aging infrastructure, changing research, evolving student needs, and an uncertain future. To build stakeholder consensus and develop an achievable plan, we'll define key metrics behind the best use of existing space and showcase how specific data-driven tools and analytics transform traditional planning into a living masterplan. By applying a living masterplan and embracing data-driven tools, you'll be able to reach stakeholder consensus sooner and develop more efficient plans that are both implementable and adaptable to future changes.

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Conference Presentations

Published
April 3, 2025

Leveraging New Campus Development for Community Empowerment

Abstract: Affordable and accessible higher education is key to upward mobility and community transformation, especially for many rural and remote suburban communities that have limited access to resources. In this session, we'll explore the potential synergies between existing community colleges and their satellite locations. How can institutions drive community-engaged development in places that really need it? Is it better to build on existing assets or to build new? Discover how a community charted its own path toward a new college campus by organizing, passing a bond, and ultimately developing a tech-enabled, high flex learning environment with community space.

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Conference Presentations

Published
April 2, 2025

A Data-driven Approach to Revolutionize Campus Planning

Abstract: Many campuses face real estate pressures, reduced funding, and aging assets, but often lack complete data sets or tools for visualizing the connection between campus priorities. Bold strategies and tools can help us find commonalities and opportunities in a time of limitless needs and constrained resources. We will detail an approach that considers cost, campus vision, and asset management goals to enable flexible solutions with a data-driven analysis of capital planning alternatives. Come learn how to determine which data matters and how to approach your campus's challenges in a way that better supports the institutional mission and adaptation to change.

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Conference Presentations

Published
July 23, 2024

Finding the Beauty in Right-sizing the KU Campus

By: Barbara Bichelmeyer, Provost & Executive Vice Chancellor | Callie Long, Interim Vice Provost | Mark Reiske| Gautam Sundaram, Principal

The constraints that universities face in terms of capital, declining enrollment, and surplus capacity in campus facilities causes escalation of deferred maintenance costs.
Abstract: The constraints that universities face in terms of capital, declining enrollment, and surplus capacity in campus facilities causes escalation of deferred maintenance costs. The University of Kansas (KU) master plan focuses on the value and impact of right-sizing the campus through change management and the implementation of a data dashboard. This session will share a sustainable path to establish a culture of transparency in decision making, stakeholder engagement, and environmental stewardship. We'll outline a data-driven process and lessons learned for leveraging resources, enacting policies that enable change management, and meeting the challenges of implementing a bold cultural shift.

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Conference Presentations

Published
July 23, 2024

Leveraging Progressive Design-Build Delivery for Capital Projects

By: Brandon Dekker, Principal | Brian Pratt, Associate Vice Chancellor and Campus Architect | Marijke Smit, Principal, Education Strategies | Khristina Stone, Preconstruction Manager

California recently passed legislation that permits its public entities to leverage Progressive Design-Build (PDB) delivery methods for capital projects.
Abstract: California recently passed legislation that permits its public entities to leverage Progressive Design-Build (PDB) delivery methods for capital projects. Other states are following suit, which will upend traditional planning and design processes. This session will outline necessary changes to pre-design planning processes and considerations to set projects up for success under a PDB delivery model. We'll share tools that will help you achieve better outcomes in your planning and design processes, including lessons learned from our own successes and challenges of using PDB as a project delivery method.

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Conference Presentations

Published
July 23, 2024

Campus Master Planning as a Catalyst for Broader Economic Development

By: Suzanne Klein, Principal, Associate Vice President | Mark McCormick, President

In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI).
Abstract: In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI). We'll share how Middlesex went beyond enrollment metrics and traditional master planning strategies with an innovative plan that involves the county and community in supporting a variety of campus and regional initiatives. Come learn how you can apply innovative approaches at your institution to transform long-term academic and master planning while leading cultural changes?internally and externally?and prepare your campus for a post-pandemic world.

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Conference Presentations

Published
July 23, 2024

Integrated Campus Master Planning for Unprecedented Capital Improvements

By: Michael Hoff, Vice Provost

Universities are complex organizations that must align many different types of plans to maximize success.
Abstract: Universities are complex organizations that must align many different types of plans to maximize success. Integrated planning is vital to the master planning process because it requires support of all university constituencies. This session will describe how integrated planning and the development and implementation process of the East Tennessee State University (ETSU) master plan enabled ETSU to receive external support of more than $400 million for new and renovated capital projects over the past decade. We'll share how to plan across units, gain constituency support, take steps for project proposals that gain state support through competitive approval processes, and ensure the master plan is the foundation for university growth.

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Conference Presentations

Published
July 22, 2024

Master Planning for Campus Water Resilience

By: Joss Hurford, Resilience Consultant | Russell Rodecap, Associate Vice President

Water-related disasters pose a serious risk to an institution's mission, physical assets, and reputation.
Abstract: Water-related disasters pose a serious risk to an institution's mission, physical assets, and reputation. While the University of Texas Medical Branch (UTMB) Galveston is largely resilient to its harsh weather conditions, some critical threats remain. Its challenging path to water resilience serves as roadmap for other institutions seeking to mitigate risk and increase safety. This session will discuss UTMB's in-place campus climate resilience, its remaining challenges, how its revised master plan sets the course to mitigate flood and water service risks. Join us to discover how this ambitious but practical journey is applicable to all institutions subject to water-related events.

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Conference Presentations

Published
July 22, 2024

It’s Alive! Georgia Tech’s Bold, Comprehensive Campus Plan

By: Juan Archila, Academic & Research Facilities Infrastructure Director | Laurence Brennan, Campus Planner | Megha Sinha, Principal, Urban Design and Planning | Rama Sivakumar, Senior Research Engineer

Planning for certainty in higher education's unpredictable climate is impossible.
Abstract: Planning for certainty in higher education's unpredictable climate is impossible. The living framework, a geographic information system-based (GIS) tool, gives institutions agency to adjust scenarios and measure impacts against set metrics to facilitate decision making and guide capital plans. Georgia Institute of Technology (GT) applies this integrated planning process for long-term relevancy as campus priorities and external factors evolve, the impacts of hybrid work emerge, and unexpected ideas develop. You can use GT's innovative planning tools and strategies to meaningfully respond to dynamic stakeholder needs, manage institutional complexity, measure sustainability and growth outcomes, and build an effective governance model.

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