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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
April 7, 2025

Beyond the Campus Core: Developing a Flexible Off-campus Innovation Center

Abstract: With campus space at a premium and industry investment on the rise, institutions are developing flexible research facilities beyond their core campus to accommodate evolving technology. The key to maximizing these spaces lies in integrated planning and design. This session is an exploration of the planning process behind Carnegie Mellon University's (CMU) new Robotics Innovation Center (CMU-RIC), an ambitious off-campus facility that includes aerial, aquatic, and outdoor robotics testing spaces. We'll investigate how a collaborative planning and design process aligned diverse stakeholder interests and identified core priorities in the development of a highly-adaptable research facility.

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Conference Presentations

Published
April 7, 2025

Small College, Big Ambition: Delivering STEM Environments for Tomorrow

Abstract: Campus science and tech buildings are crucial for research, hands-on learning, and development of a skilled STEM workforce. Institutions, and small colleges in particular, must leverage these campus resources to stay competitive while facing the impact of birth rate drops. This session will explore creative solutions for bringing state-of-the-art science and technology environments to your college campus in the race to recruit and prepare students for careers in a technology-driven society. Join us to learn how other mid-sized, regional colleges have solved the problem of creating consensus, space programming, and the institution's role in delivering successful, modern STEM learning environments.

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Conference Presentations

Published
July 23, 2024

Diversify the STEM Experience Through Integrated Planning

By: Jason Franklin, AVP for Planning, Construction and Real Estate| Athena Rilatos, Architectural Designer | Todd Rosenstiel, Dean | Amy Running, Associate Principal

Portland State University's (PSU) integrated planning process involved multiple departments, coalesced institutional and strategic goals, bolstered educational and industry ties, and focused on diversity to dismantle barriers within STEM disciplines.
Abstract: Portland State University's (PSU) integrated planning process involved multiple departments, coalesced institutional and strategic goals, bolstered educational and industry ties, and focused on diversity to dismantle barriers within STEM disciplines. PSU pioneered a planning and design process for its new science building that amplified underrepresented voices to diversify the STEM workforce, dramatically shifting design outcomes and student pathways. This session will address how institutions can prioritize broad engagement in planning, and how foregrounding input from underrepresented groups can alter preconceptions and reveal the challenges that exist in institutional operational norms that inhibit student success.

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Planning for Higher Education Journal

Published
June 20, 2024

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Why Strategic Plans Aren’t Working in Uncertain Times

Because Strategic Planning Should Be a Dynamic, Robust Process

By: Daniel Seymour, PhD

The author’s approach to his research-based Strategic Planning in Uncertain Times Fieldbook began with a sampling review of 50 strategic plans. What emerged was the development of an organizational learning cycle used as a template to assess the effectiveness of strategic plans on more than 250 college and university websites.

From Volume 52 Number 3 | April–June 2024

Abstract: A strategic plan is supposed to “bring the future into the present so that you can do something about it now.” Almost every college or university has such a plan because accreditors and governing boards require one. The question is: Why do so many higher education institutions seem to be unprepared when they take drastic actions (e.g., eliminating programs, cutting faculty and staff members, etc.) in uncertain times? The author studied more than 250 colleges and universities and suggests the answer in this article.

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Conference Presentations

Published
March 5, 2024

Mapping Career Pathways from the Community College Campus to Regional Industry

By: Christopher Coutts, Laurel Ridge Community College | Anthony Lucarelli, Grimm + Parker Architects | Damon Sheppard, Regional Leader of Science and Technology, HOK.

Community colleges provide equitable access to higher education and pathways to sustainable careers. This session will show how Laurel Ridge Community College (LRCC) secured its role in the regional economy by aligning programs with community priorities and mapping students’ career pathways to inform facilities planning.
Abstract: Community colleges provide equitable access to higher education and pathways to sustainable careers. This session will show how Laurel Ridge Community College (LRCC) secured its role in the regional economy by aligning programs with community priorities and mapping students’ career pathways to inform facilities planning. Collaboration with industry and the community enabled LRCC to plan for expansion, relevant programs, and advanced facilities for science, technology, engineering, math, and health sciences (STEM-H). Join us to find out how an engaging, user-focused academic building can leverage both flexibility and specialization to support student success and attract partners.

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Example Plans

Published
January 5, 2024

Strategic Plan, Strategic Planning Website

Public Doctoral/Research University (Georgia, United States)

Strategic plan for the university, which is beginning its second decade after consolidation.

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Example Plans

Published
November 13, 2023

Example Plan

Private Doctoral/Research University (Maryland, United States)

The research university’s 2023 strategic plan.

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Example Plans

Published
June 30, 2023

Strategic Plan, Strategic Planning Website

Multiple Locations

Strategic plan for the university system developed by the state’s board of higher education.

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Example Plans

Published
May 17, 2023

Bridge Plan

Public Associate’s College (Arizona, United States)

From April 2020, the institution’s president led faculty and staff in a rigorous planning and exploration process to ensure that the college remained accessible and thriving through the pandemic and beyond. This bridge plan document details the action steps resulting from that process.

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