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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Planning for Higher Education Journal

Published
June 17, 2025

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Planning for ‘Passivhaus’

The University of Cambridge, King’s College Addresses Student Well-Being with Energy-Efficient Graduate Housing

King’s College, Cambridge required new postgraduate housing to support its growth plans.

From Volume 53 Number 3 | April–June 2025

Abstract: King’s College, Cambridge required new postgraduate housing to support its growth plans. The design team collaborated closely with college stakeholders, including the prospective residents, to research all aspects of the proposals—brief, spaces, structure, and services—early in the process. That research provided a comparison of environmental methods that ranged from a regulatory baseline to a certified Passivhaus approach. The holistic “fabric-first” standard delivers highly efficient, low-energy buildings with high-quality construction and occupant comfort. The metrics fed into a cost-benefit analysis of capital cost vis-a-vis energy reduction to determine the long-term value of each approach.

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Conference Presentations,Conference Recordings

Published
June 16, 2025

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Designing a Flexible and Resilient Research Building Through Integrated Planning

This session will highlight how a collaborative team promoted innovation to enable decision making throughout the Plant Sciences Initiative design process at North Carolina State University (NCSU).
Abstract: This session will highlight how a collaborative team promoted innovation to enable decision making throughout the Plant Sciences Initiative design process at North Carolina State University (NCSU). Built pre-pandemic, this future-proofed building continues to successfully serve as an energizing hub for innovation. NCSU's integrated planning and data-driven process for designing a flexible academic research building has inspired cross-functional collaboration, leading to increased industry partnerships and innovations. Come learn how leveraging benchmarking, analytics, and an integrated planning process can produce a successfully designed, forward-thinking research building.

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Report

Published
May 23, 2025

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The Future of University Planning in 2040 (and Beyond)

I Used Foresight Analysis to Help SCUP Look Ahead, Adapt, and Innovate

This is a SCUP FellowResearch Project Final Report for the 2023–2024 program. This report explores how foresight analysis can be used to prepare and plan for uncertain futures in higher education.
Abstract: In this SCUP fellowship project, Lisa Jasinski applies strategic foresight methods to explore what university planning could look like in 2040—and how we can better prepare for it today.

Informed by environmental scanning, futures thinking, and stakeholder engagement with SCUP members and campus leaders, she developed four plausible scenarios grounded in current trends such as AI, climate change, political polarization, and declining public trust. These scenarios aren’t predictions; they are planning tools that help teams and organizations stress-test strategies, surface assumptions, and engage in meaningful future-focused conversations.

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Conference Presentations

Published
May 20, 2025

How Princeton University’s Historic Tudor Revival Crossed the Road

Abstract: When Princeton University completed its campus plan, it identified the location of a historic Tudor Revival building as an area for growth. As a solution, Princeton developed a plan that would maintain the street's character by relocating the historic building. This process represents a challenge that most institutions face in urban or residential settings where the character of institutional buildings becomes a part of the broader community's identity. Through Princeton's story and process you'll discover how multiple parties came together for meticulous planning, logistics, and engineering that made the move possible and gave way to the next generation of development.

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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Planning for Higher Education Journal

Published
March 4, 2025

Collaborative Planning Deepens Town-Gown Relationships

Carlow University Develops a Best-Practice Framework with the City of Pittsburgh

Implementing a four-quadrant assessment of purposeful communication, participatory engagement, collaborative planning, and shared resources produced actionable, impactful, and relevant improvement recommendations for the urban university.

From Volume 53 Number 2 | January–March 2025

Abstract: The president of Carlow University identified the university’s town-gown relationships as needing assessment as the institution embarked on a significant campus revitalization that required close coordination with the City of Pittsburgh. We developed a four-quadrant framework of best practices based on an extensive literature review. To assess town-gown interactions against the framework, we interviewed city and higher education leaders, reviewed the City of Pittsburgh’s and university documents, and analyzed the university’s social media presence. Our process generated specific, actionable recommendations that resulted in the university reorganizing senior leadership position descriptions and responsibilities, revamping its social media strategy, and aligning organizational efforts to increase its visibility.

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Planning for Higher Education Journal

Published
January 10, 2025

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Include, Unleash, Excel

Embed Collaborative Practices in Planning

The value of collaborative planning is in the process and the outcome. An intentional, co-creation design improves your odds of developing a meaningful plan.

From Volume 53 Number 1 | September–December 2024

Abstract: The value of collaborative planning is in the process and the outcome. An intentional, co-creation design improves your odds of developing a meaningful plan—a plan of action and impact. By leveraging connection and collective cognition, more voices are engaged, diverse viewpoints and ideas are collected, and shared understanding is fostered. This leads to enhanced plan quality and ownership of the direction and action. The article explores the benefits of collaborative planning, the amplification of social capital, and the application of a design framework and tools for purpose-driven collaboration.

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Planning for Higher Education Journal

Published
December 20, 2024

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Planner and Counsel

Engage an Influential Partner to Advance Integrated Planning

Planners and attorneys might be natural colleagues. Higher education trends are making this alliance even more critical.

From Volume 53 Number 1 | September–December 2024

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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