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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Free

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Free

Conference Presentations,Conference Recordings

Published
June 17, 2025

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At the Edge: Connecting Campus and Community Through Transformative Reuse

By: Joe Banks, Director of Construction, Wesleyan University | Tom Davies, Executive Director of Planning, Design and Construction, Amherst College | Jason Forney, Principal, Bruner/Cott Architects

Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities.
Abstract: Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities. You will discover parallels and ways of employing similar strategies to create meaningful connections between the campus and community. Furthermore, we’ll demonstrate how the reuse of existing buildings offers design inspiration while avoiding the embodied carbon of building new.

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Non-Member Price:
$50

Tool

Published
May 13, 2025

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Campus Contingency Planner

By: Elliot Felix, Buro Happold | Nicholas Santilli, PhD, SCUP

This tool is a template for lightweight, rapid contingency planning. It guides you through a process that identifies the impacts of change, how decisions during contingency planning will be made, and the operational components of programs and offerings that will need to be adapted in response.
Abstract: Times of rapid change can interrupt operations and implementation efforts. Preventing this requires an ability to quickly adapt our programs and offerings to the changing landscape. Unfortunately, operational complexity and the disorienting nature of uncertainty become a hurdle to rapid response. Either we get overwhelmed trying to identify all that needs to change, or we respond haphazardly, missing crucial details.

Contingency planning can help. It is a method for preparing for potential changes that identifies how operations and action plans need to shift in response. It can also be used to respond to changes after they happen.

The Campus Contingency Planner is a template for lightweight, rapid contingency planning. It guides you through a process that identifies the impacts of change, how decisions during contingency planning will be made, and the operational components of programs and offerings that will need to be adapted in response.

Whether you manage student-facing programs (like academic programs or student affairs activities), or direct services that are internally supportive (like space management or IT), the Campus Contingency Planner can help you respond to change with flexibility, minimizing disruption and moving your institution forward.

Member Price:
Free

Non-Member Price:
Free

Conference Presentations

Published
October 23, 2024

Reimagining Clippinger: Adaptive Reuse of an OU Post-war Science Building

By: Stephen Bergmeier, Marvin E. and Ann Diley White Professor of Chemistry, Ohio University-Main Campus | Matt Garrett, Principal, Flad Architects | John Wroblewski, Architect/Science Planner, Flad Architects

Since Ohio University's (OU) Clippinger Laboratory was built in 1967 higher education has changed dramatically: scientific research, instruction, and the students themselves.
Abstract: Since Ohio University's (OU) Clippinger Laboratory was built in 1967 higher education has changed dramatically: scientific research, instruction, and the students themselves. Through several examples over the 10-year period of Clippinger's reimagining, this session will examine a process for rethinking a building's vision, developing space needs, and responding to changing times so that the building can continue to serve the College of Arts and Sciences into the future. Come learn a set of adaptive reuse tools to guide planning and design, including alignment of program and capacity, compliance with regulations, and achieving sustainability and environmental goals.

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Non-Member Price:
$50

Conference Presentations

Published
July 23, 2024

Reconnect, Reuse, Revitalize, Recruit: Addressing Aging Campus Facilities

By: Tom King, Director of Facilities, College of Engineering | Erin Mulrooney, Associate Dean for Administration | William Voulgaris, Principal

Institutions are constrained by housing modern programs within aging facilities.
Abstract: Institutions are constrained by housing modern programs within aging facilities. Cornell University's College of Engineering addressed these challenges while collecting programs and enhancing the user experience. This session will explore project goals that resolve pragmatic challenges of aging facilities and evolving programs with interventions that help support the future of academic programs and impact the overall cohesiveness of the larger campus. We'll identify opportunities to solve programmatic and utilitarian challenges within the confines of aging facilities while helping to improve the student experience, recruit researchers, and make connections between buildings and across the campus.

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$50

Conference Presentations

Published
July 23, 2024

What’s In It For Me? The Benefits of Data Asset Management

By: Elizabeth Greaney, Chief Business/Financial Strategy Officer | Surayya Johnson, Director of the Office of Student Life| Paul Miller, Professional Development Director | Nadine Porter, Deputy Chief Analytics and Insights Officer

Data is a pillar for organizational mission and for driving results. Planners must not undervalue the importance of data-informed decision-making and its link to institutional wellbeing and sustainability. Montgomery College's (MC) integrated planning incorporated robust community input that culminated into a successfully built plan that supports agility and flexibility.
Abstract: Data is a pillar for organizational mission and for driving results. Planners must not undervalue the importance of data-informed decision-making and its link to institutional wellbeing and sustainability. Montgomery College's (MC) integrated planning incorporated robust community input that culminated into a successfully built plan that supports agility and flexibility. MC continuously reminds and educates the campus community about 'what's in it for me' and the benefits of collaborating on this growth mindset. This session will demonstrate how data-driven planning fosters ownership, accountability, buy-in, and increases effectiveness and trustworthiness of institutional decision-making, resulting in positive outcomes and decreased risk.

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$50

Conference Presentations

Published
July 23, 2024

Improving Campus Character and Performance Through Renovation and Adaptive Reuse

By: Ryan Jones, Partner | Kerry Phillips, Associate | John Scherding, Former University Architect and Director of Sustainability

Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing.
Abstract: Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing. This session will explore renovation at Trinity University from campus, design, and building perspectives, outlining strategies for enhancing the character and performance of buildings, districts, and the campus. Join us to gain a multi-dimensional understanding of the risks and rewards of renovation and adaptive reuse to help strategically guide comprehensive environmental, financial, and campus planning efforts for colleges and universities.

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$50

Conference Presentations

Published
July 23, 2024

Keep Focus: Improve Outcomes and Engagement With a Communications Calendar

By: Tina Dee, Director of Strategic Initiatives

Focusing on a specific goal each month increases strategic plan success.
Abstract: Focusing on a specific goal each month increases strategic plan success. Tactical discussions among stakeholders enhance ownership, identify more effective strategies, and ensure adaptations to the strategic plan as needed to meet evolving needs. This session will illustrate how aligning strategic goals with a monthly 'goal in focus' communications calendar can improve goal attainment by prioritizing focus, engagement, and ownership. Join us to find out how you can use a monthly communications calendar to achieve better outcomes for your strategic plan.

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Conference Presentations

Published
July 22, 2024

How to Create a Flexible, Holistic Campus Master Plan

By: Catherine Brown, Director of Planning and Projects | Megan Jarosz, Associate Partner | Aaron Persen, Director of Facilities Planning and Construction

Developing a flexible master plan is critical for keeping up with the pace of education, increasing enrollment, and improving the surrounding community.
Abstract: Developing a flexible master plan is critical for keeping up with the pace of education, increasing enrollment, and improving the surrounding community. This session will share tools for creating a planning framework to facilitate discussion and decision-making in the ever-changing landscape of higher education. A master plan that approaches the campus from a holistic perspective can provide the flexibility to plan and execute projects for years into the future. Come learn how Metropolitan Community College’s (MCC) master plan considers campus goals, space utilization, public and private partnerships, and overall community impact to provide a solid framework for future planning.

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$50