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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
August 18, 2025

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Strategic Alignment for Degree Completion

Leverage an Integrated Planning Approach to Improve Credit Momentum and Student Success

By: Nicole DeCapua, EdD, Mildred Mihlon, PhD, and Tracy Louisse S. Chacon, MEd

By coordinating cross-functional teams, employing real-time data, and strengthening communication systems, a university bolstered student retention and completion without requiring new funding or staff.

From Volume 53 Number 4 | July–September 2025

Abstract: This article presents how a small, resource-constrained university leveraged integrated institutional planning to launch a 30-credit completion strategy that significantly improved student momentum, graduation rates, and institutional planning culture. By coordinating cross-functional teams, employing real-time data, and strengthening communication systems, the university built a scalable and sustainable framework that bolstered student retention and completion without requiring new funding or staff. This case offers a roadmap for similarly situated institutions aiming to align credit accumulation initiatives with broader strategic goals to drive measurable student success outcomes.

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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At the Edge: Connecting Campus and Community Through Transformative Reuse

By: Joe Banks, Director of Construction, Wesleyan University | Tom Davies, Executive Director of Planning, Design and Construction, Amherst College | Jason Forney, Principal, Bruner/Cott Architects

Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities.
Abstract: Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities. You will discover parallels and ways of employing similar strategies to create meaningful connections between the campus and community. Furthermore, we’ll demonstrate how the reuse of existing buildings offers design inspiration while avoiding the embodied carbon of building new.

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Conference Presentations

Published
October 23, 2024

Reimagining Clippinger: Adaptive Reuse of an OU Post-war Science Building

By: Stephen Bergmeier, Marvin E. and Ann Diley White Professor of Chemistry, Ohio University-Main Campus | Matt Garrett, Principal, Flad Architects | John Wroblewski, Architect/Science Planner, Flad Architects

Since Ohio University's (OU) Clippinger Laboratory was built in 1967 higher education has changed dramatically: scientific research, instruction, and the students themselves.
Abstract: Since Ohio University's (OU) Clippinger Laboratory was built in 1967 higher education has changed dramatically: scientific research, instruction, and the students themselves. Through several examples over the 10-year period of Clippinger's reimagining, this session will examine a process for rethinking a building's vision, developing space needs, and responding to changing times so that the building can continue to serve the College of Arts and Sciences into the future. Come learn a set of adaptive reuse tools to guide planning and design, including alignment of program and capacity, compliance with regulations, and achieving sustainability and environmental goals.

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Conference Presentations

Published
July 23, 2024

Improving Campus Character and Performance Through Renovation and Adaptive Reuse

By: Ryan Jones, Partner | Kerry Phillips, Associate | John Scherding, Former University Architect and Director of Sustainability

Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing.
Abstract: Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing. This session will explore renovation at Trinity University from campus, design, and building perspectives, outlining strategies for enhancing the character and performance of buildings, districts, and the campus. Join us to gain a multi-dimensional understanding of the risks and rewards of renovation and adaptive reuse to help strategically guide comprehensive environmental, financial, and campus planning efforts for colleges and universities.

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Conference Presentations

Published
July 23, 2024

Reconnect, Reuse, Revitalize, Recruit: Addressing Aging Campus Facilities

By: Tom King, Director of Facilities, College of Engineering | Erin Mulrooney, Associate Dean for Administration | William Voulgaris, Principal

Institutions are constrained by housing modern programs within aging facilities.
Abstract: Institutions are constrained by housing modern programs within aging facilities. Cornell University's College of Engineering addressed these challenges while collecting programs and enhancing the user experience. This session will explore project goals that resolve pragmatic challenges of aging facilities and evolving programs with interventions that help support the future of academic programs and impact the overall cohesiveness of the larger campus. We'll identify opportunities to solve programmatic and utilitarian challenges within the confines of aging facilities while helping to improve the student experience, recruit researchers, and make connections between buildings and across the campus.

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Planning for Higher Education Journal

Published
May 29, 2024

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Stakeholder Engagement Paves the Journey from Learning to Employment

Future Nurses ‘See’ Their Success in a Revitalized Corporate Building

By: Rob Koran, EMBA, Michael Ufer, MArch, and Lindsey Feola, MArch

Planners for West Coast University connected with stakeholders to solicit input and gain consensus on decisions. The result is a technology-rich building and academic program that helps nursing students achieve their objectives

From Volume 52 Number 3 | April–June 2024

Abstract: Planners for West Coast University connected with stakeholders to solicit input and gain consensus on decisions. The result is a technology-rich building and academic program that helps nursing students achieve their objectives

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Conference Presentations

Published
March 19, 2024

The Reactivated Campus: Do More With Less

By: Nate Goore, MKThink | Cristina Greavu, MKThink | David Moehring, University of Washington-Bothell Campus | S. Gowri Shankar, University of Washington-Bothell Campus | Amy Van Dyke, University of Washington-Bothell Campus

Post-covid, many campuses are still struggling with balancing in-person, remote, and hybrid student experiences.
Abstract: Post-covid, many campuses are still struggling with balancing in-person, remote, and hybrid student experiences. Working within tight funding constraints, University of Washington (UW) Bothell developed a strategy to revitalize the campus core, double down on in-person experiences, and repurpose underutilized spaces for future flexibility. Come learn about new broadly applicable methods and solutions for revitalizing campuses in our current and future condition of blended in-person, remote, and hybrid educational models.

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Conference Presentations

Published
March 5, 2024

Finding Your Swan: Reimagining Unloved Buildings at JMU

By: Jeffrey Hyder, Moseley Architects | Kelly Miller Martin, James Madison University | Kirk Morris, James Madison University | Kevin Smith, Robert A.M. Stern Architects

There are distinct advantages to both renovation and new construction; an optimal blend of these approaches can enable opportunities for physical growth, evolving programs, and a minimally disruptive reimagining of campus buildings.
Abstract: There are distinct advantages to both renovation and new construction; an optimal blend of these approaches can enable opportunities for physical growth, evolving programs, and a minimally disruptive reimagining of campus buildings. We’ll explore two case studies from James Madison University (JMU) ?the College of Business and the Carrier Library?that illustrate how to affordably transform outdated and stylistically unloved buildings into vibrant academic and student life hubs. Join us to gain a greater understanding of the hidden value of aging buildings, considering aspects such as functionality, cost, operations, sustainability, and stylistic potential.

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