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Where planning comes together. T​he power of SCUP is its community. We learn from one another, sharing how we’ve achieved success and, maybe more importantly, what we’ve learned from failure. SCUP authors, produces, and curates thousands of resources to help you prepare for the future, overcome challenges, and bring planning together at your college or university.

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Published
July 21, 2022

A Practical Guide to Strategic Planning in Higher Education

Second Edition, with New and Updated Content

A resource for anyone engaged in college or university strategic planning, and an excellent primer for planning committees. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

Abstract: A Practical Guide to Strategic Planning in Higher Education is a resource for anyone engaged in college or university strategic planning; it is also an excellent primer for planning committees. Using clear definitions, practical tips, and examples drawn from actual situations, this short book acts as a manual for both experienced planners and those who are new to the process. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

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Blog

Published
July 6, 2022

What Is a Bridge Plan?

(And Does Your Institution Need One?)

A bridge plan allows a college or university to continue to pursue defined strategic pathways during times of uncertainty or rapid, unpredictable change. It’s also a good solution for when faculty and staff are overwhelmed due to a highly volatile, uncertain, complex and ambiguous (VUCA) environment.

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Example Plans

Published
May 31, 2022

Master Plan

Detailed campus master plan documentation for the institution’s innovation campus.
Abstract: Detailed campus master plan documentation for the Texas A&M University’s RELLIS innovation campus, located 15 minutes from the main campus in College Station.

From the executive summary:
“The 2018 RELLIS Campus Master Plan is a planning effort that focuses on supporting The Texas A&M University System as a national leader in high-tech research, innovation, training, and technological development. Key aspects of this plan focus on supporting and guiding campus organization, buildout development, open space networks, facility programming, and improving social amenities located within the campus. Issues considered in this 20-year planning horizon anticipate enrollment growth, increased teaching and research demands, future transportation needs, sustainability, and economic growth. A campus-wide advisory committee included multiple stakeholders which helped shape the strategic goals that will guide the physical development of the campus during the life of the 2018 master plan. The changes presented in this plan are intended to transform the largely undeveloped 1,877 acres of land into a multi-institutional research, testing, and workforce development campus that directly benefits society at large. The 2020 update to this plan reflects additional study and progress on the campus as of December 31, 2019.”

Contents:
  • Introduction (includes approach and timeline)
  • Background
  • The Vision
  • Plan Elements
  • Infrastructure Plan
  • Guidelines
  • Signage and Wayfinding
  • Appendices

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Planning for Higher Education Journal

Published
April 6, 2022

Teetering on the Demographic Cliff, Part 3

Different Conditions Require a Different Kind of Planning

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 2 | January–March 2022

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Part 2 explored how we can shape a planning context that supports success in the coming 10 or 20 years. Part 3 suggests how our approach to planning must shift to prepare for abrupt change.

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Planning for Higher Education Journal

Published
February 25, 2022

Fully Engaged

Integrated Planning Was Leveraged to Optimize Community Participation in the University of California, Berkeley’s Campus Master Plan

The most effective master plans are those that reflect the myriad voices of the institution. Engagement should be informative, inclusive, meaningful, and fun—and should be the product of an integrated process.

From Volume 50 Number 2 | January–March 2022

Abstract: The most effective master plans are those that reflect the myriad voices of the institution. We’re finding the engagement process is fast becoming as important a product of the plan as the plan itself. Engagement should be informative, inclusive, meaningful, and fun—and should be the product of an integrated process. Leveraging the University of California, Berkeley’s Campus Master Plan as a case study, this article provides a framework for developing custom engagement strategies, and highlights examples, lessons learned, and tips for optimizing meaningful participation.

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TaP Into SCUP

Published
February 7, 2022

A Wellness Masterplan

Re-thinking the Campus Plan Through A Wellness Lens

Imagine the impact we could have if wellness was the first point of consideration in decision making and planning.
Abstract: What if we looked at campus master planning from a wellness-first perspective? We'll discuss how centering student, faculty, and staff wellbeing can create a more engaging campus experience for all. From using wellness key performance indicators (KPIs) to designing for telehealth, minor shifts can make major changes in the health and wellbeing of the campus community.

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Planning for Higher Education Journal

Published
December 15, 2021

Teetering on the Demographic Cliff, Part 2

Turning Away from the Challenge Is the Riskiest Strategy of All

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 1 | October–December 2021

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Drawing on the path-breaking analysis of Carleton College economist Nathan Grawe, it outlined how widespread but variable the change will be, and discussed some of the effects—on enrollment, revenue, facilities, staffing, and more—for which colleges and universities should be preparing. This Part 2 explores these implications: How can we shape a planning context that supports success in the coming 10 or 20 years? What attitudes and skillsets will remain useful, and what may need to change?

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Conference Recordings

Published
October 27, 2021

How an Unprecedented Year Changed the Game for Campus Planning

We'll present a campus planning proof case that Columbia College Chicago conducted during the pandemic, illustrating an evolved approach with tools and methods you can use to optimally prepare your institution for an unknown future.
Abstract: Institutions are expanding the purpose, process, and outcomes of campus master planning as a vehicle for shaping a resilient, agile, and equitable future in the wake of the pandemic. This session will detail how a comprehensive process, involving stakeholder engagement, facility assessment, analytics, financial scenarios, prioritization, and real estate optimization can position institutions for long-term success. We'll present a campus planning proof case that Columbia College Chicago conducted during the pandemic, illustrating an evolved approach with tools and methods you can use to optimally prepare your institution for an unknown future.

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Conference Recordings

Published
October 5, 2021

Can a Campus Plan Drive Equity?

Wake Tech Says Yes!

Come find out how you can apply lessons learned and strategies from Wake Tech's inclusive master planning process to successfully respond to opportunities and challenges of diverse enrollment on your campus.
Abstract: This session will showcase best practices for successfully planning and funding higher education facilities to train future workforces, serve the community, leverage curriculum flexibility, and ensure student success, accessibility, and equity. Wake Technical Community College made a bold decision to reorganize its capital improvement plan to address inequality in an underserved population by creating a new future-forward campus. Come find out how you can apply lessons learned and strategies from Wake Tech's inclusive master planning process to successfully respond to opportunities and challenges of diverse enrollment on your campus.

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Conference Recordings

Published
October 5, 2021

Rethinking Research and Real Estate at UT Austin

The J.J. Pickle Research Campus Plan marks an operational shift for the University of Texas (UT) at Austin, exploring mixed-use development and an integrated research environment to leverage a real estate asset and advance the university's mission.
Abstract: Research campuses are an increasingly important and integral part of innovative research development in higher education. By generating the right type of campus environment, institutions can foster successful partnerships with private entities. The J.J. Pickle Research Campus Plan marks an operational shift for the University of Texas (UT) at Austin, exploring mixed-use development and an integrated research environment to leverage a real estate asset and advance the university's mission. Come learn from multiple case studies, including UT Austin, and discuss the impact of environment, research focus, and governance structure on both the academic and financial success of a research campus.

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