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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
July 17, 2025

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Co-Locate and Consolidate to Create Connected Campuses

Grow in Place Rather Than Add More Space Where Students Will Succeed

By: Elliot Felix, MArch

You can share spaces, support services, staffing, and technology systems within your institution and with external partners. This reduces costs while improving outcomes such as retention, graduation, and career placement rates.

From Volume 53 Number 3 | April–June 2025

Abstract: Colleges and universities have a traditional way to meet new needs. When there is a new research initiative, degree program, or student support function, institutions add space. Despite good intentions, their siloed structures, poor strategic planning, and history of continuous expansion mean that institutions adapt by adding. The result: Campuses are overbuilt and underutilized. Instead of shared spaces and seamless, supportive experiences, we’re left with sprawling campuses and spiraling costs. With enrollments, research funding, and our climate all changing, it’s time for a new model and a new mantra: Grow in place rather than add more space.

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Planning for Higher Education Journal

Published
April 30, 2025

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Colocating Dissimilar Academic Programs

A School of Nursing and a School of Engineering Align for Mutually Beneficial Outcomes

By: Ed Stand, BArch, LEED BD+C, AIA, Richard S. Leddy, MBA, P.E., and Laura White, BArch, AIA, LEED AP, WELL AP

Respecting mission-oriented mutual goals, two schools at Hofstra University shaped an improbable pedagogical partnership through cross-functional collaboration and data-informed decision-making.

From Volume 53 Number 2 | January–March 2025

Abstract: Administrators at colleges and universities across the country face mounting concerns over enrollment rates, curricular rigor, and climbing real estate costs. These challenges are particularly daunting for liberal arts institutions, many of which have pivoted or are pivoting to STEM programs out of necessity. Cross-disciplinary colocation strategies can enhance hands-on learning opportunities while optimizing spatial and financial resources. This article explores the planning approach to forming mutually successful partnerships between dissimilar academic programs through mission-oriented cross-functional collaboration, including examples of tools and processes for data-informed decision-making.

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Conference Presentations

Published
April 7, 2025

Small College, Big Ambition: Delivering STEM Environments for Tomorrow

Abstract: Campus science and tech buildings are crucial for research, hands-on learning, and development of a skilled STEM workforce. Institutions, and small colleges in particular, must leverage these campus resources to stay competitive while facing the impact of birth rate drops. This session will explore creative solutions for bringing state-of-the-art science and technology environments to your college campus in the race to recruit and prepare students for careers in a technology-driven society. Join us to learn how other mid-sized, regional colleges have solved the problem of creating consensus, space programming, and the institution's role in delivering successful, modern STEM learning environments.

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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

A Successful Model for Integrated Strategic Planning and Implementation

By: Hannah King Boyles, Sr. Strategic Planning Manager, Ohio State University-Main Campus | Derrick Wyman, Director of Strategic Initiatives, Ohio State University-Main Campus

This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs.
Abstract: This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs. We'll share approaches for cross-functional collaboration and aligning up, down, and across an organization through stakeholder engagement. We'll also provide an overview of how an integrated academic plan shifts from development to implementation. Join us to learn from OSU's project roadmap, which includes tools to engage internal and external partners and drive implementation.

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Conference Presentations

Published
October 23, 2024

Culture-infused Master Plans: Transforming UTTC Through Regenerative Design

By: Leander McDonald, President, United Tribes Technical College | Melvin Miner, Campus Planner, United Tribes Technical College | Heidi Neumueller, Principal, Cuningham Group Architecture, Inc. | Emily White Hat, Vice President, Programs, American Indian College Fund

This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment.
Abstract: This session will share lessons learned from United Tribes Technical College's (UTTC) master plan that serves as a living document and adapts to changing needs. We'll explore how this culture-infused master plan applied an integrated approach to campus development over five years, addressing five primary needs with a focus on culture, regenerative design, and phasing to support strategic alignment. Join us to discover how you can implement campuswide resiliency strategies to safeguard the campus environment and gain insights into the phased implementation approach for ensuring the plan's success and sustainability over time.

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