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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 18, 2025

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Architecture + Education Raises Awareness and Supports Community Collaboration

By: Kailey Elhaddad, Senior Architect, Buffalo Public Schools | Luke Johnson, Design Leader, CannonDesign | Beth Tauke, Associate Professor, University at Buffalo | Cheri Weatherston, Architect, CannonDesign

Community collaboration hasn't always been a priority in design education.
Abstract: Community collaboration hasn't always been a priority in design education. This session will showcase a program that leverages the public school system as a learning environment for professionals and graduate students in architecture to identify socioeconomic opportunities. The Architecture + Education Program provides institutions opportunities to work actively with the communities they serve, and raises awareness of design careers among public school kids to increase and diversify its talent pipeline. This unique program involves multiple generations, including design professionals alongside public school and university students and instructors. Join us to discover opportunities for innovative community programs in your own backyard.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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At the Edge: Connecting Campus and Community Through Transformative Reuse

By: Joe Banks, Director of Construction, Wesleyan University | Tom Davies, Executive Director of Planning, Design and Construction, Amherst College | Jason Forney, Principal, Bruner/Cott Architects

Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities.
Abstract: Every campus has underused edges it can leverage as important connections to community within and beyond its boundaries Transformative reuse provides an opportunity to deploy new programs, restore important historic structures, and foster community in different ways. In this session, we’ll discuss how Wesleyan University and Amherst College invested in an underused, historic campus-edge buildings to develop a nexus for creative community, a student run hub, and a think tank for the humanities. You will discover parallels and ways of employing similar strategies to create meaningful connections between the campus and community. Furthermore, we’ll demonstrate how the reuse of existing buildings offers design inspiration while avoiding the embodied carbon of building new.

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Conference Presentations

Published
April 7, 2025

Architecture + Education Raises Awareness and Supports Community Collaboration

Abstract: Community collaboration hasn't always been a priority in design education. This session will showcase a program that leverages the public school system as a learning environment for professionals and graduate students in architecture to identify socioeconomic opportunities. The Architecture + Education Program provides institutions opportunities to work actively with the communities they serve, and raises awareness of design careers among public school kids to increase and diversify its talent pipeline. This unique program involves multiple generations, including design professionals alongside public school and university students and instructors. Join us to discover opportunities for innovative community programs in your own backyard.

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Conference Presentations

Published
April 7, 2025

Decolonizing a University Museum through Inclusive, Community-based Engagement

Abstract: This session will share the inclusive design behind the Agnes Reimagined project, a museum decolonization process with a focus on community engagement, decolonization, and sustainability. This project highlights a community-based design process that integrates Indigenous traditions, hospitality, and inclusivity. Through exploring our approach to inclusive design, engagement, decolonization, and sustainability, you will learn how to integrate indigenous perspectives and balance heritage preservation while creating a space of belonging that contributes to a healthy environment.

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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Planning for Higher Education Journal

Published
March 4, 2025

Collaborative Planning Deepens Town-Gown Relationships

Carlow University Develops a Best-Practice Framework with the City of Pittsburgh

By: Lisa Witzig, PhD, EdD, Michelle Figlar, EdD, and Joy Pugh, EdD

Implementing a four-quadrant assessment of purposeful communication, participatory engagement, collaborative planning, and shared resources produced actionable, impactful, and relevant improvement recommendations for the urban university.

From Volume 53 Number 2 | January–March 2025

Abstract: The president of Carlow University identified the university’s town-gown relationships as needing assessment as the institution embarked on a significant campus revitalization that required close coordination with the City of Pittsburgh. We developed a four-quadrant framework of best practices based on an extensive literature review. To assess town-gown interactions against the framework, we interviewed city and higher education leaders, reviewed the City of Pittsburgh’s and university documents, and analyzed the university’s social media presence. Our process generated specific, actionable recommendations that resulted in the university reorganizing senior leadership position descriptions and responsibilities, revamping its social media strategy, and aligning organizational efforts to increase its visibility.

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Blog Post

Published
January 15, 2025

We’re All in Labor

A Different Perspective on Higher Education Institutions Working with Unions

By: Apryl Motley, CAE, SASM

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

A Successful Model for Integrated Strategic Planning and Implementation

By: Hannah King Boyles, Sr. Strategic Planning Manager, Ohio State University-Main Campus | Derrick Wyman, Director of Strategic Initiatives, Ohio State University-Main Campus

This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs.
Abstract: This session will delve into the creation of a strategic plan at The Ohio State University (OSU) and its academic medical center. The plan leverages program development and integration of enrollment as well as DEI plans to advance goals and meet workforce needs. We'll share approaches for cross-functional collaboration and aligning up, down, and across an organization through stakeholder engagement. We'll also provide an overview of how an integrated academic plan shifts from development to implementation. Join us to learn from OSU's project roadmap, which includes tools to engage internal and external partners and drive implementation.

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