Learning Resources

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

Abstract: Campus planners are tasked with creating 21st century learning environments, moving towards carbon neutrality, and repairing buildings that are near the end of their useful lives. Transformative reuse addresses these issues. With creative design and programming, under-utilized campus buildings from all eras can be transformed into sustainable, thriving, innovative learning environments that align with current and future needs. We'll share recent examples of existing buildings that were transformed for new use and discuss the connection between carbon and building reuse.