Learning Resources

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

Abstract: Multiple entities within institutions often have competing values, but virtual reality (VR) simulation can help overcome this challenge by creating an accessible platform for building a collective vision. We will demonstrate how we incorporated VR into stakeholder engagement for the University of Virginia's Student Health and Wellness Center to address health outcomes, promote student learning, and collaborate with interdisciplinary partners across campus. Encouraging stakeholders to virtually test a space's impact on health and learning will help you to advance decision-making, leverage diverse expertise, and capture empathy-driven insight to create a more efficient and intelligent design process at your institution.