Learning Resources

Abstract: In a time when public perception of higher ed's value is growing more negative, the 'cathedral model' offers a strategic, integrated approach to amplifying an institution's niche value, cultivating a presence and a narrative that resonates beyond campus borders. This session will present the cathedral model as a tool to analyze how our institutions can support lifelong learning, the academic portfolio, and vibrant community outreach. You will gain a fresh perspective on the strategic use of your brand, mission, and physical campus.