In a time when public perception of higher ed's value is growing more negative, the 'cathedral model' offers a strategic, integrated approach to amplifying an institution's niche value, cultivating a presence and a narrative that resonates beyond campus borders. This session will present the cathedral model as a tool to analyze how our institutions can support lifelong learning, the academic portfolio, and vibrant community outreach. You will gain a fresh perspective on the strategic use of your brand, mission, and physical campus.
Continuing Education Units: AICP CM 1.0 Unit
Member Price: $35 USD | Non-member Price: $50 USD
Purchase includes streaming video recording and slideshow PDF.
Did you register for the SCUP 2020 North Atlantic Regional Conference? If you did, great news! You have free access to this and all of the recordings and slideshows from that event. Go to the Registrations page of your account (login required), find “SCUP 2020 North Atlantic Regional Conference,” and click “View.”
Looking to earn CEUs? You can earn Continuing Education Credits (CEUs) by watching this session recording and passing a short quiz. Learn more here.