Conference Presentations


Being Strategic About Value and Niche in Higher Ed
Delivered March 8, 2020
Presented by Nancy Dallavalle, Special Assistant to the Provost, Fairfield University

Institutions referenced in this resource:
Fairfield University

In a time when public perception of higher ed's value is growing more negative, the 'cathedral model' offers a strategic, integrated approach to amplifying an institution's niche value, cultivating a presence and a narrative that resonates beyond campus borders. This session will present the cathedral model as a tool to analyze how our institutions can support lifelong learning, the academic portfolio, and vibrant community outreach. You will gain a fresh perspective on the strategic use of your brand, mission, and physical campus.

Learning Outcomes:

  1. Develop a landscape-and-narrative niche mindset as a resource for strategic planning.
  2. Deploy the cathedral model as a framework for recruiting and retaining a variety of undergraduate and graduate students as lifelong learners.
  3. Use the cathedral model as both blueprint and foil for academic portfolio planning for hybrid and online program decision-making and marketing.
  4. Effectively address and engage communities adjacent to the institution‚ parents, families, community partners, etc.

Continuing Education Units: AICP CM 1.0 Unit

Member Price: $35 USD | Non-member Price: $50 USD
Purchase includes streaming video recording and slideshow PDF.


Did you register for the SCUP 2020 North Atlantic Regional Conference? If you did, great news! You have free access to this and all of the recordings and slideshows from that event. Go to the Registrations page of your account (login required), find “SCUP 2020 North Atlantic Regional Conference,” and click “View.”

Looking to earn CEUs? You can earn Continuing Education Credits (CEUs) by watching this session recording and passing a short quiz. Learn more here.