Learning Resources

Abstract: After decades of significant investment in campus development, US universities are now confronted with enormous challenges, including declining enrollment, evolving academic technology, online learning, and rising facilities maintenance costs. The authors of this research examined how 11 public R1 universities in the Northeast and Midwest are addressing these challenges through a review of campus plans and interviews with senior planners and administrators. This study argues that a new campus planning paradigm is gradually emerging in response to these risks, which highlights innovative strategies for place-based institutions to rapidly reexamine their prevailing capital planning priorities with a focus on adaptability and right-sizing campus facilities.

Abstract: Working professionals have unique demands on their time, effort, and energy that challenges individual academic pursuit. By engaging working professionals with precise strategies adapted from business, the University of Kansas Edwards Campus (KUEC) has transformed student engagement and increased enrollment 21.5% in two years. Come learn how KUEC is recruiting well-qualified, motivated students by adopting industry sales techniques focused on vetting qualifications and pre-requisites, bridging adviser communications, and reengaging prospects to materialize student outcomes.