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Conference Slides

Business Methodology in an Academic Setting Transforms Student Outcomes

Published 2019
Presented by Penny Jones, Jessica Sullivan, Alex Terwilliger, Renee Williams

Working professionals have unique demands on their time, effort, and energy that challenges individual academic pursuit. By engaging working professionals with precise strategies adapted from business, the University of Kansas Edwards Campus (KUEC) has transformed student engagement and increased enrollment 21.5% in two years. Come learn how KUEC is recruiting well-qualified, motivated students by adopting industry sales techniques focused on vetting qualifications and pre-requisites, bridging adviser communications, and reengaging prospects to materialize student outcomes.

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