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  • Format: Planning for Higher Education Journalx
  • Institution: University of Toledox

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Planning for Higher Education Journal

Published
September 1, 2001

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A Fresh Look at Market Segments in Higher Education

By: Thomas Klein,Patsy F. Scott,Joseph L. Scott

New data about students at one urban university show that the old categories of “traditional” and “nontraditional” need to be reconceptualized.

From Volume 30 Number 1 | Fall 2001

Abstract: Urban schools segment students into direct from high school (DHS) or "traditional" and adult or "nontraditional," based on presumed scheduling and program preferences and media access. Grouping enrollment and survey data from one institution by permanent residence, class schedules, and campus participation produced a modified picture: local DHS students are more like adults than out-of-town DHS students. "Campus-centered" and "community-centered" are proposed to replace traditional and nontraditional concepts. Implications of this reconceptualization are developed.

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