Planning for Higher Education Journal

A Fresh Look at Market Segments in Higher Education

Journal Cover
From Volume 30 Number 1 | Fall 2001
By Thomas Klein, Patsy F. Scott, Joseph L. Scott

Institutions referenced in this resource:
University of Toledo

Urban schools segment students into direct from high school (DHS) or "traditional" and adult or "nontraditional," based on presumed scheduling and program preferences and media access. Grouping enrollment and survey data from one institution by permanent residence, class schedules, and campus participation produced a modified picture: local DHS students are more like adults than out-of-town DHS students. "Campus-centered" and "community-centered" are proposed to replace traditional and nontraditional concepts. Implications of this reconceptualization are developed.

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