Learning Resources

Abstract: The president of Carlow University identified the university’s town-gown relationships as needing assessment as the institution embarked on a significant campus revitalization that required close coordination with the City of Pittsburgh. We developed a four-quadrant framework of best practices based on an extensive literature review. To assess town-gown interactions against the framework, we interviewed city and higher education leaders, reviewed the City of Pittsburgh’s and university documents, and analyzed the university’s social media presence. Our process generated specific, actionable recommendations that resulted in the university reorganizing senior leadership position descriptions and responsibilities, revamping its social media strategy, and aligning organizational efforts to increase its visibility.

Abstract: This article examines the benefits and challenges a college president faces when attempting to cultivate relationships with the community in which the college resides. Throughout history, the relationships between institutions of higher education and the communities that house them have often been turbulent, but much good can be realized when true collaboration is achieved. The author shares examples of colleges that have achieved positive outcomes from partnerships and explains why creating a cooperative environment benefits the college. The author’s experiences at a small Georgia college—both successes and failures—show how active management can build a vibrant town-gown community.