SCUP
New Haven CT

North Atlantic Regional Conference

March 8-10, 2020
New Haven, CT

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Session Access: $35 USD per session member / $50 USD per session nonmember

Concurrent Sessions

Building the Brand: Creating Identity and Shaping Experience

Presented by: Liz Bender, Assistant Director, Capital Planning & Design, Quinnipiac University | Michael Tyre, Principal, Amenta/Emma Architects

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C262A) | AICP CM 1.0 Unit

Abstract: An institution’s brand is a key factor in attracting students and campus planners play an increasingly important role in integrating brand values with the built environment. In this session, we’ll demonstrate how Quinnipiac University communicated its updated brand identity through physical campus renovations. Come learn how you can incorporate your institution’s brand mission in the planning and design of academic spaces on campus.

Campus Public Art: An Investment in Town/Gown Goodwill

Presented by: Trina Mace Learned, Associate Vice President for Facilities Management and Campus Planning, Connecticut College | Katharine J. Wright, Researcher and Curator, Independent

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20C453) | AICP 1.0 Unit

Abstract: Public art, often mistaken as elitist, can, in fact, embody shared moral commitments to inclusivity, diversity, history, and expression. In academia, public art pressures us to define our campus’s moral commitments, both to ourselves and to our communities. In this era of STEM logic, can public art heal the town/gown divide? Join us for this primer on campus public art. We’ll discuss funding, decision making, how public art is an investment, and what can go right (along with what can go wrong).

Canaries in the Demographic Coal Mine: The Impending Enrollment Crash

Presented by: Persis Rickes, President and Principal, Rickes Associates, Inc

Continuing Education Credits: AICP CM 1.0 Unit

Abstract: Higher education enrollments have trended downwards for each of the last eight years and are poised to enter a decade-long freefall. This demographic decline will force institutions to confront a new structural reality, including an unprecedented wave of downsizing, mergers, and even closures, but only a handful of institutions have begun to respond proactively. A deeper understanding of the enrollment crash is essential. We’ll discuss the demographic decline, institutions already affected, and proactive strategies for addressing it (already undertaken by some).

Cathedral: Being Strategic About Value and Niche in Higher Ed

Presented by: Nancy Dallavalle, Special Assistant to the Provost, Fairfield University

Continuing Education Credits: AICP CM 1.0 Unit

Abstract: In a time when public perception of higher ed’s value is growing more negative, the ‘cathedral model’ offers a strategic, integrated approach to amplifying an institution’s niche value, cultivating a presence and a narrative that resonates beyond campus borders. This session will present the cathedral model as a tool to analyze how our institutions can support lifelong learning, the academic portfolio, and vibrant community outreach. You will gain a fresh perspective on the strategic use of your brand, mission, and physical campus.

Classrooms of the Future in Buildings of the Past

Presented by: Sam Clement, Associate, Jones Architecture, Inc. | Anne-Sophie Divenyi, Senior Capital Project Manager, Harvard University | Cara Noferi, Senior Planner, Harvard University | Annie Rota, Director of Academic Technology, Harvard University

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20C274) | AICP CM 1.0 Unit

Abstract: Challenges with technologies, historical spaces, and resources make it hard to provide the learning spaces new pedagogies require. Harvard University has found a creative solution to these challenges. As the university re-evaluates undergraduate learning environments, a pilot classroom in historic Harvard Hall is the springboard for integrated planning and design processes. We’ll discuss our process (including how we used utilization data and stakeholder feedback during decision making), the classroom’s design, and how we’re using lessons learned to iterate the space.

Curriculum and Campus By Design: Innovating for 21st Century Learning

Presented by: Charles Bailyn, A. Bartlett Giamatti Professor of Astronomy and Physics; Former Dean of the Faculty Yale-NUS, Yale University | Mariko Masuoka, Principal, Pelli Clarke Pelli Architects | Laura Cruickshank, University Master Planner and Chief Architect, University of Connecticut

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C348) | AICP CM 1.0 Unit

Abstract: Yale-NUS College in Singapore developed a model of experiential learning to help students develop the the knowledge and skillset necessary to thrive in fast-paced, multicultural societies. To support this innovative educational experience that blends living and learning, a new campus was designed and built. We’ll discuss Yale-NUS’s unique educational model, the master planning and programming process for its new campus, and the campus’s design. We’ll also share lessons learned from designing the first residential and liberal arts college campus in Asia.

Designing for Climate Action

Presented by: Irina Verona, Partner, Verona Carpenter Architects PLLC | Sandra Goldmark, Director of Campus Sustainability and Climate Action, Barnard College | Kadambari Baxi, Professor of Professional Practice in Architecture, Barnard College

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20C430) | AICP CM 1.0 Unit

Abstract: The global challenge of climate change demands new paradigms of leadership that prioritize interdisciplinary solutions and the voices of marginalized communities. Universities are uniquely situated to lead the way. We will explore ways that a design thinking process can build a visible culture of sustainability at the hyper-local campus scale and drive climate action across academics, governance, and operations. Aligning climate action with existing priorities creates synergies, especially where stakeholders may already be stretched thin. Learn how a design thinking approach facilitates this type of cross-disciplinary work.

Energy Master Planning to Reduce Carbon Emissions

Presented by: Mike Walters, Principal, Director of Development, MEP Associates, LLC | Dano Weisbord, Executive Director of Sustainability and Campus Planning, Smith College

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20273) | AICP CM 1.0 Unit

Abstract: Environmental sustainability is more than a buzz word; it is a responsibility. Energy master planning is essential for campuses that wish to be leaders in sustainability and global citizenship. Smith College’s plan features unique elements focused on electrification of the campus thermal infrastructure. This session will provide you with tools to engage in meaningful campus discussion about implementing a transition away from fossil fuels for heating and cooling and achieving net zero carbon emissions.

The Evolving Academic Workplace

Presented by: Mark Thaler, Senior Associate, Gensler | Marc Bruffett, Principal/Strategy Director, Gensler | Eugene Villalobos, Executive Director of Facilities Planning and Capital Project Management, Columbia University

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C487) | AICP CM 1.0 Unit

Abstract: The increasing cost and scarcity of real estate are causing universities to think strategically about workplace needs. Adapting new trends in workplace design can position institutions to future-proof space and meet stakeholder expectations. These trends include the use of evidence-based tools that collect data on work modes in order to tailor space that enables maximum productivity and effectiveness. Learn current methodologies for effective, function-based workplace planning that eliminate redundancies, break down silos, allow dynamic modes of working, and increase collaboration.

Hampshire College: Reinvention for a Sustainable Future

Presented by: Sara Draper, R.W. Kern Center Director of Educational Program and Outreach, Hampshire College | Christina Cianfrani, Associate Professor of Hydrology, Hampshire College | Edward Wingenbach, President, Hampshire College

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20C418) | AICP CM 1.0 Unit

Abstract: Many institutions struggle to promote liberal arts education in today’s changing world. Hampshire College provides a model for how resource-limited campuses can leverage their sustainability assets to support curricular and community transformation. Hampshire is reinventing itself for a sustainable future, using its environmental assets (a campus farm and living building) to support a new transdisciplinary curriculum and student experience. This session will help you leverage environmental assets in applied transdisciplinary learning to prepare students for a sustainable future.

The Innovation Campus: Northeastern University Bridging the Gap to Industry

Presented by: Dan Ollila, Associate, Jones Architecture, Inc. | Peter Boynton, CEO, KRI at Northeastern University | Jim Brand, Director, Space-Capital Planning, Northeastern University

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C326) | AICP CM 1.0 Unit

Abstract: Northeastern University’s Innovation Campus at Burlington, Massachusetts (ICBM) leverages university intellectual capital. By partnering faculty and students with the private sector, the university can offer established companies and graduate startups opportunities while securing valuable returns. We will share how Northeastern developed ICBM’s campus using alternative financing strategies, private partnerships, creatively re-purposed existing facilities. The result? A satellite campus that supports a range of research needs, moving at the speed of business.

Institutional Strategies in Project Delivery: Brown University Strategic Sourcing Program

Presented by: Ron Simoneau, Vice President, Shawmut Design and Construction | Joubin Hassanein, Director of IPD & Lean Practice, Shawmut Design and Construction | Michael Guglielmo, Vice President for Facilities Management, Brown University

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C390) | AICP CM 1.0 Unit

Abstract: Brown University’s Strategic Sourcing program, a strategic partnership that streamlines planning, design, and construction for the university, delivers higher quality project outcomes with long-term financial savings. We’ll discuss this highly collaborative partnership model that brings together Brown stakeholders with designers, engineers, and subcontractors to develop optimal project solutions. We’ll also cover the spectrum of project delivery models used for recent projects.

Leading with Culture and Community to Transform a University Building

Presented by: Laura Pirie, Principal, Pirie Associates | Kristina Chmelar, Major Projects Planner, Yale University | Sara Lulo, Assistant Dean, Yale Law School

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C248) | AICP CM 1.0 Unit

Abstract: How can a university building, intended for short-term use, be re-purposed to support over-all university planning, embody the culture of a new user, and enhance that user group’s pedagogy? Reusing campus structures can be highly effective, but limitations and pre-conceptions can be challenging. We will share the planning behind the transformation of Yale Law School’s Baker Hall and demonstrate how deeply engaging the new occupant’s culture can powerfully guide building transformation.

One Yale: A Unified Campus for The Next Century

Presented by: Graham Wyatt, Partner, Robert A.M. Stern Architects | Kari Nordstrom, Director of Project Architecture and Design, Yale University | James Elmasry, Planner, Yale University

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C405) | AICP CM 1.0 Unit

Abstract: As universities grow, the way they foster community needs to adjust. Yale University has responded to campus physical expansion and population growth in ways that can be a model for others. Yale has unified its community with strategic development along its two-mile-long urban campus, strengthening diversity and inclusion while the historically dispersed communities of the residential colleges continue to flourish. We will share methods for managing physical development while adapting and evolving the campus culture.

Roadmap to a Capital Renewal Program

Presented by: Taylan Ekici, Associate Director, Capital Renewal Planning, Tufts University | Margaret Moylan, Planner Project Manager, Tufts University

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C490) | AICP CM 1.0 Unit

Abstract: Most universities don’t have enough funds to address all capital renewal needs. Understanding the condition of physical infrastructure and benchmarking against the institutional mission optimizes limited funds allocated for deferred maintenance. We will share how Tufts University manages its capital renewal program using a ranking strategy that considers building condition, utilization, modernization needs, and academic priority. We will cover how to collect and process data to establish a 10-year capital renewal plan, considering initiatives like sustainability and carbon neutrality.

Rubik’s Cube: Phased New and Renovated Construction for the Sciences

Presented by: Mariko Masuoka, Principal, Pelli Clarke Pelli Architects | Kari Nordstrom, Director of Project Architecture and Design, Yale University | Michael Reagan, Vice President, Stantec | Ryan Broadbin, Sr. Project Manager, Dimeo Construction Company

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C357) | AICP CM 1.0 Unit

Abstract: A combination of new construction and renovation can optimize space while remedying previous planning problems. Yale University’s new Yale Science Building and its associated renovation projects illustrate how a new facility can integrate under-utilized space, meeting program needs and connecting existing science buildings. We’ll share the planning methodologies and design processes used in a project this complex, along with technical challenges unique to building and renovating science facilities.

Site Universal Design for an Inclusive Built Environment

Presented by: Charles Samiotes, Director of Marketing, Samiotes Consultants, Inc. | Valerie Fletcher, Executive Director, Institue for Human Centered Design | Catherine Offenberg, Principal, CRJA-IBI Group

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20C397) | AICP CM 1.0 Unit

Abstract: The university community is more diverse in age and ability than ever. We need to design built environments that acknowledge and celebrate that reality. Universal design goes well beyond barrier removal, making it an ideal framework for nurturing social and economic benefits through an inclusive built environment. We will describe the tenets of universal design, show examples of how it is used on campuses, help you avoid mistakes commonly made when incorporating universal design, and outline universal design maintenance requirements.

Transform Educational Facilities: Innovative Learning & Environmental Stewardship

Presented by: Jason Forney, Principal, Bruner/Cott Architects | Michael Nieminen, Partner, Kliment Halsband Architects | Thomas Huf, Senior Program Manager, Facilities Programming and Planning, University of Massachusetts-Amherst

Continuing Education Credits: AIA LU/HSW 1.0 Unit (SCUPN20C272) | AICP CM 1.0 Unit

Abstract: Campus planners are tasked with creating 21st century learning environments, moving towards carbon neutrality, and repairing buildings that are near the end of their useful lives. Transformative reuse addresses these issues. With creative design and programming, under-utilized campus buildings from all eras can be transformed into sustainable, thriving, innovative learning environments that align with current and future needs. We’ll share recent examples of existing buildings that were transformed for new use and discuss the connection between carbon and building reuse.

Transforming Vacated Office Space Into Modern Learning Environments

Presented by: Jim Barquinero, Senior Vice President Enrollment, Student Affairs and Athletics, Sacred Heart University | Kevin Herrick, Principal, The S/L/A/M Collaborative

Continuing Education Credits: AIA LU 1.0 Unit (SCUPN20C450) | AICP CM 1.0 Unit

Abstract: As industry vacates suburbia, universities can leverage vacated office and work buildings into usable, revenue-generating educational facilities. We will discuss how Sacred Heart University acquired the GE world headquarters facility, transforming it to create a modern, nationally branded campus. You will learn what to look for in capital investments, and the opportunities and challenges of converting office space to learning and social environments that will recruit and retain students.

Two Community Colleges With Differing but Similar Survival Paths

Presented by: Robert Hicks, Senior Project Manager, Stantec | James Mabry, President, Middlesex Community College | Anthony Benoit, President, Benjamin Franklin Institute

Continuing Education Credits: AICP CM 1.0 Unit

Abstract: In this period of declining enrollment, decreasing resources, increasing competition, changing demands, and changing technologies, colleges must be both entrepreneurial and careful in their strategic planning. This session will explore how two community colleges are making both similar and different strategic choices in order to thrive during a very uncertain period in higher education. We will explore how planning processes have produced divergent strategies for navigating the very uncertain waters facing all of higher education, particularly in this region.


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The SCUP 2020 North Atlantic Regional Conference is coming to New Haven, CT, to celebrate and showcase the region’s fine institutions while hosting a conference devoted to: Finding Your Niche: Institutional Strategies to Survive and Thrive.

In an environment where enrollment, retention, and other financial challenges are creating stress for institutions and even forcing some to close, others have recognized new opportunities and found success by understanding and capitalizing on market shifts and their own uniqueness. Finding the right niche may involve expanding into a satellite campus to support new programs or increasing enrollment or research. Alternatively, an institution may require consolidating into tested and trusted programs to maintain academic quality or even transforming curriculum or culture to better serve—and possibly expand—its established student base.

New Haven’s diverse group of colleges and universities each has a distinct identity, history, and constituency, in effect serving as a microcosm of the national higher education environment. Institutions today—in New Haven and across the wider North Atlantic region—are pursuing different strategies to respond to current circumstances while meeting critical planning objectives.

Join us in New Haven for a conference devoted to showcasing how institutions survive and thrive by finding their niche in the education market.

Questions? Please contact registration@scup.org.


Keynote Speakers

PresidentSouthern Connecticut State University
Principal and FounderDemographic Perspectives
Carolina Cudemus SCUP North Atlantic Keynote Speaker
Director of Design and Construction ManagementUniversity of Massachusetts Amherst
Director for University Planning and Facilities OperationsYale University
Executive Vice President for Administration and Chief Financial OfficerUniversity of Connecticut
Michelle Maheu
Director for Planning, Design & ConstructionWellesley College
Dean of Institutional Equity and InclusionConnecticut College
Director Priority Implementation and Assessment, Student & Campus LifeCornell University
Director of Project Architecture and DesignYale University
ProvostYale University
Retired Director of University PlanningYale University