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North Atlantic Regional Conference

March 8-10, 2020
New Haven, CT

The SCUP 2020 North Atlantic Regional Conference is coming to New Haven, CT, to celebrate and showcase the region’s fine institutions while hosting a conference devoted to the following topic:
Finding Your Niche: Institutional Strategies to Survive and Thrive.

In an environment where enrollment, retention, and other financial challenges are creating
stress for institutions and even forcing some to close, others have recognized new opportunities
and found success by understanding and capitalizing on market shifts and their own
uniqueness. Finding the right niche may involve expanding into a satellite campus to support
new programs or increasing enrollment or research. Alternatively, an institution may require
consolidating into tested and trusted programs to maintain academic quality or even
transforming curriculum or culture to better serve—and possibly expand—its established
student base.

New Haven’s diverse group of colleges and universities each has a distinct identity, history, and
constituency, in effect serving as a microcosm of the national higher education environment.
Institutions today—in New Haven and across the wider North Atlantic region—are pursuing
different strategies to respond to current circumstances while meeting critical planning

Join us in New Haven for a conference devoted to showcasing how institutions
survive and thrive by finding their niche in the education market.

Call for Proposals

Deadline to submit your proposal: October 15

We are accepting proposals for 60-minute concurrent sessions—these should include no more
than 50 minutes of presentation followed by 10 minutes for Q&A.

SCUP champions content that focuses on planning of all types—strategic planning, academic planning, fiscal planning, and physical planning – uniting higher ed leaders and helping to create integrated planning solutions that will unleash the promise and potential of higher ed.

Potential questions to consider for your proposal:

  • How is strategic planning transforming your institution and allowing it to survive and
  • What sort of enhancements or changes is your institution making to reinforce its
    positioning, academic ranking, and branding within higher education?
  • What types of organizational changes is your institution making to foster innovation and
    new programs to better serve your students?
  • In your current academic planning, how are programs and pedagogy evolving to
    transform the student experience and prepare them for the world of tomorrow?
  • Are you exploring innovative financial models to deliver quality education for a
    reasonable price and sustain the fiscal health of your institution?
  • Have you recently transformed an existing, under-utilized facility to perform a new function to better align with current needs and programs?
  • Have you expanded your campus or created a new satellite campus to achieve pressing financial or academic demands?
  • Have you used creative innovation to generate a completely new type of space or academic program that allowed fresh forms of student activity and learning to occur?
  • What type of campus planning is revitalizing segments of your campus or the city or town in which your institution is located?
  • Have you defined a niche that deviated from your institution’s master plan, and if so, how did you reconcile them?
  • Have you developed a niche that helped your institution survive and thrive in the face of economic recession?
  • How are you applying lessons learned to plan strategically for the future?

To improve your chances of having your proposal accepted, please consider the

  • Submit proposals that reflect and relate to the conference theme. Proposals should
    clearly outline the presentation’s subject and content, exhibit research and analysis on
    the topic, and explicitly show how it applies to the conference theme.
  • Describe who your target audience is, define the intended mode of presentation delivery,
    and demonstrate how you intend to engage conference attendees in your presentation.
  • Sessions should involve one to a maximum of four presenters. Presentations that
    include institutional representatives to add credibility, performance, and reference to the
    sessions are preferable, but not required. Representatives from all types of institutions
    (e.g., community colleges, research universities, private and public institutions) are
  • Thematic approaches to strategic and current issues in higher education planning are
    more desirable for inclusion in the program than single-project case studies.
  • You must confirm the commitment of all speakers listed in your proposal and ensure
    their active participation in planning and presenting; all presenters are required to
    register for the conference.
  • Develop presentations that are relevant to current and future institutional planning
  • The selection committee seeks presentations that are creative, fun, useful, and
  • The selection committee seeks to build a program that reflects a diversity of planning
    types—sessions that address underrepresented topics such as academic, resource, and
    strategic planning are welcomed and encouraged.
  • Effective use of graphics, statistical and analytic benchmarking, research, delivery
    methodologies, and use of appropriate media are encouraged for presentations.

For tips on writing learning outcomes and delivering your presentation, please visit the speaker
resources page.

Submit a Proposal

Please note: You will need to create an account on our Call for Proposals portal in order to process your submission. This account is separate from your mySCUP account.

View the submission questions.

Regional Sponsors


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