Conference Presentations

We have a responsibility to make our campus buildings as welcoming and inclusive as possible. This session will share how Purdue University transformed its campus from a transactional place to an inviting, welcoming, and inclusive one. Intentionality plays an important role in a building's redesign; planners must focus on both the building's original intent and how to use its assets to fulfill modern needs. We'll take you through our process of transforming an iconic campus building that relates to today's students through environmental messaging while also celebrating the institution, its community, and its history.

Learning Outcomes:

1. Identify the right questions institutions must ask in order to forge the right partnership and clarify environmental messaging.
2. Describe Purdue University's campus environmental branding strategy and how they applied it to create a cohesive and inclusive campus environment.
3. Explain to institutional decision makers about the importance of communicative and meaningful architecture, interior design, environmental graphics, and landscape solutions.
4. Discover strategies that you can apply to your own environmental messaging approach to create truly meaningful buildings on your campus.

Presenters:

Michael Gulich, University Architect and Senior Director, Purdue University-Main Campus
Peter van den Kieboom, Principal, Workshop Architects, Inc.

Continuing Education Units: AIA LU/HSW 1.0 Unit (SCUPC21C1395) | AICP CM 1.0 Unit

Delivered 10/26/2021.

Resources for this session are available to conference registrants only.

Did you register for the SCUP 2021 North Central Regional Conference? If you did, great news! You have free access to this presentation. Log in to display the streaming video below. Please note that due to video quality issues, this recording contains audio only.

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