Learning Resources

Abstract: This article looks at how behavioral research can be an effective tool to use during the redesign process of university plazas. It also summarizes the research that was conducted at University Union Plaza at California Polytechnic State University (Cal Poly), a 30-year-old plaza that is scheduled to be redesigned. Through the use of behavioral and cognitive mapping techniques, this research illustrates how people react to various design characteristics of the existing plaza and how this affects the way they use the space. The research was used as a tool to analyze the positive and negative design attributes of the existing plaza and to provide recommendations for its redesign. The research method described in this article was an effective way for Cal Poly planners to analyze the plaza’s existing design and provides justifiable recommendations for its redesign. This research has not only been beneficial to planners at Cal Poly but can also be useful for professionals at other university campuses interested in redesigning plazas and communal areas.

Abstract: A strategic planning model for colleges and universities is presented which integrates competitive benchmarking and an adaptation of Hill’s manufacturing strategy model. Hill’s model is altered to focus on student-winners and is used to design programs of study and supporting services. Benchmarking is used as a key component of the planning process. This model is based on integrating program strategy with recruiting strategy to satisfy the needs of stakeholders including students, faculty and industry recruiters. A planning context is developed and a modeling example is presented. This paper responds to the need for improvements in traditional strategic planning in higher education to develop a more holistic and integrative approach.

Abstract: In 1998, a Carnegie Foundation Commission Report criticized America’s 123 research universities for failing our educational system by ignoring undergraduate education. Notably absent from the Commission's list of recommendations was mentoring research university faculty as a strategy to improve their teaching. This article discusses strategic collaboration, a mentoring model that can contribute significantly to achieving this objective. Such a network can also create an environment conducive to interdisciplinary research that, because of its increased value and rewards at such universities, can provide an added incentive for faculty participation.

Abstract: Universities and colleges across the country are faced with growth in the campus population and the loss of surface parking lots for new buildings. The response of many institutions is to build new garages with the assumption that parking demand ratios will remain the same. Such an approach, however, can be extremely expensive—upwards of $2,000 per net new space annually. In many cases, a mix of parking and demand reduction programs—such as shuttles, bicycle and pedestrian improvements, and financial incentives not to drive—can accommodate growth at a lower cost per trip. A balanced approach will also tend to support other goals, from improving town-gown relations to maintaining debt capacity. Demand management strategies have been employed by institutions for many years. However, it is less common for a cost-benefit analysis to be undertaken comparing them with new parking construction. Using examples from universities in California and Colorado, this article demonstrates a methodology to inform basic decisions on the amount of parking required to cater to campus growth, which can be incorporated into campus master planning.

Abstract: Using a case study, this article describes a method by which higher education institutions construct and use multiple future scenarios and simulations to plan strategically: to create visions of their futures, chart broad directions (mission and goals), and select learning and delivery strategies so as to achieve those broad directions. The four scenarios described in this article are written by combining two assumed “external” sets of future trends and conditions with two “internal” sets of institutional policies. Simulation of future college enrollment under each scenario enables planners not only to mitigate uncertainty and explore implications of different numbers of students but also to analyze the characteristics of these students to design educational content and delivery that is learning centered and, therefore, likely to be effective. The simulations also frame fiscal issues for a broad range of future conditions, thereby alerting planners to long-range strategies and options such as distance learning, partnering, and differential pricing, among others, that might not otherwise have been pursued.