Learning Resources

Abstract: This article looks at how behavioral research can be an effective tool to use during the redesign process of university plazas. It also summarizes the research that was conducted at University Union Plaza at California Polytechnic State University (Cal Poly), a 30-year-old plaza that is scheduled to be redesigned. Through the use of behavioral and cognitive mapping techniques, this research illustrates how people react to various design characteristics of the existing plaza and how this affects the way they use the space. The research was used as a tool to analyze the positive and negative design attributes of the existing plaza and to provide recommendations for its redesign. The research method described in this article was an effective way for Cal Poly planners to analyze the plaza’s existing design and provides justifiable recommendations for its redesign. This research has not only been beneficial to planners at Cal Poly but can also be useful for professionals at other university campuses interested in redesigning plazas and communal areas.

Abstract: A strategic planning model for colleges and universities is presented which integrates competitive benchmarking and an adaptation of Hill’s manufacturing strategy model. Hill’s model is altered to focus on student-winners and is used to design programs of study and supporting services. Benchmarking is used as a key component of the planning process. This model is based on integrating program strategy with recruiting strategy to satisfy the needs of stakeholders including students, faculty and industry recruiters. A planning context is developed and a modeling example is presented. This paper responds to the need for improvements in traditional strategic planning in higher education to develop a more holistic and integrative approach.

Abstract: In 1998, a Carnegie Foundation Commission Report criticized America’s 123 research universities for failing our educational system by ignoring undergraduate education. Notably absent from the Commission's list of recommendations was mentoring research university faculty as a strategy to improve their teaching. This article discusses strategic collaboration, a mentoring model that can contribute significantly to achieving this objective. Such a network can also create an environment conducive to interdisciplinary research that, because of its increased value and rewards at such universities, can provide an added incentive for faculty participation.

Abstract: Today, the amount of space devoted to research at research universities exceeds that of classrooms and class laboratories. This research space portfolio presents important policy and management challenges. As stewards of this portfolio, universities must address issues of funding the construction of research facilities, equipping and maintaining them, allocating and accounting for space used for research, and managing, in broadest terms, the physical and administrative infrastructure in which research is conducted. As this article illustrates, managing the balance between the growing demand for and the supply of research space is complicated. To address the issues of research space, universities have developed a variety of space management methods to fit their unique research missions, priorities, and operational culture. This article provides important insights into this little studied aspect of higher education space planning. The article is an overview of research space management across the U. S. on general campuses and in health science centers. It is based on interviews with senior administrators in selected research universities conducted specifically for this study, information about research space management available on university documents on the Internet, and on the work of Ira Fink and Associates, Inc. in programming research facilities on a multitude of campuses nationwide.

Abstract: In light of a new state-mandated performance-based funding mechanism for community colleges in California, this article discusses how one district sought to implement new internal evaluation procedures to improve student outcomes in line with systemwide goals outlined in the performance-based funding. These efforts introduced an evaluative environment on campus that reinforced self-serving behaviors among individuals—not an uncommon reaction to perceived external threats to capability and competence. This research concludes that in a climate of external accountability and performance mandates, an institution’s ability to understand and mitigate the need for individuals to take on protective or defensive behaviors in response to external demands for accountability becomes increasingly important in helping the organization to substantially improve its ability to use data and information to bring about positive change.

Abstract: Universities and colleges across the country are faced with growth in the campus population and the loss of surface parking lots for new buildings. The response of many institutions is to build new garages with the assumption that parking demand ratios will remain the same. Such an approach, however, can be extremely expensive—upwards of $2,000 per net new space annually. In many cases, a mix of parking and demand reduction programs—such as shuttles, bicycle and pedestrian improvements, and financial incentives not to drive—can accommodate growth at a lower cost per trip. A balanced approach will also tend to support other goals, from improving town-gown relations to maintaining debt capacity. Demand management strategies have been employed by institutions for many years. However, it is less common for a cost-benefit analysis to be undertaken comparing them with new parking construction. Using examples from universities in California and Colorado, this article demonstrates a methodology to inform basic decisions on the amount of parking required to cater to campus growth, which can be incorporated into campus master planning.