Learning Resources

Abstract: This article examines the strategic planning process at Cleveland State University, a large metropolitan state university in Ohio. A faculty-administrative team used a communicative planning approach to develop a collaborative, ongoing, bottom-up, transparent strategic planning process. This team then spearheaded the process through plan development and the early stages of implementation and evaluation. The article presents the framework for this process in detail and includes a three-year timetable. The authors discuss the unexpected landmines that threatened to undermine the process and the important lessons learned in the hopes that this will aid other universities in their strategic planning efforts.

Abstract: A Guide to Planning for Change summarizes the new and emerging challenges facing leaders of colleges and universities; discusses new techniques and tools (most notably, analytics) to create an enhanced model for planning in higher education; takes the reader back through the history of planning and strategy execution in higher education by outlining its many eras and stages of development, and highlights the latest thinking and writing on the topic on integrated planning. The enhanced planning model in this book recognizes the many internal, external, up, down, and sideways forces, challenges, and opportunities facing higher education. In the end, it is the successful execution of strategy that will have a lasting impact on the institution.

Abstract: What does it take to plan for and move from a two-year to a four-year institution and implement a baccalaureate degree in applied psychology? Here’s how Kwantlen University College (BC) did it.

Abstract: The student demographics of community colleges have necessitated that districts offer a variety of programs in different learning environments. Many of today's community college students aspire to earn career-related certificates or improve employment skills and want close proximity to home or work to maintain their schedules while advancing their education. The study described in this article reviews two community college districts in proximity to one another to evaluate their student demographics and identify the trends in student movement. Both districts offer associate's degrees and certificate programs and use Internet components to serve their students, but differ in their facilities approach to providing services.

Abstract: Creating a campus master plan is the first step in the process of managing enrollment growth; however, the plan is not just a document about buildings and parking spaces and classrooms and square footage. The plan should be viewed as an investment in the future of the institution and a way to link the college's mission and vision statements to the physical learning environment. This article examines the planning process, with special emphasis on community and consensus building, using case studies from two rapidly growing community college districts in Texas and California.

Abstract: A strategic planning model for colleges and universities is presented which integrates competitive benchmarking and an adaptation of Hill’s manufacturing strategy model. Hill’s model is altered to focus on student-winners and is used to design programs of study and supporting services. Benchmarking is used as a key component of the planning process. This model is based on integrating program strategy with recruiting strategy to satisfy the needs of stakeholders including students, faculty and industry recruiters. A planning context is developed and a modeling example is presented. This paper responds to the need for improvements in traditional strategic planning in higher education to develop a more holistic and integrative approach.

Abstract: Book Review: A Learning College for the 21st Century, by Terry O'Banion. American Association of Community College/Oryx Press, 1997. 250 pages. ISBN 1-57356-113-4

Abstract: In this article, we discuss a method for developing and writing scenarios for a college or university. We begin by reviewing the general literature on scenarios; we then detail a scenario development project at Arizona State University. This project, conducted in 1988–89, was Arizona State University's first institution-wide, futures-based planning and scenario development effort. The focus of the project for Arizona State University was planning and programming for affirmative action. An outside consultant facilitated the group-process portion of the project and instructed university staff in scenario development. Staff in the university's Office of Institutional Analysis then developed and wrote a set of three scenarios to guide the university's affirmative action programming and planning during the decade of the nineties.