Learning Resources

Abstract: This article reviews how one urban university campus sustained momentum and gained increasing levels of commitment and support from the campus community for its strategic plan. The focus of the article is a discussion of the multi-faceted communication plan used on campus to review progress on the plan, acknowledge successes, identify new challenges, set annual priorities, and link the plan and priorties with resources.

Abstract: The process of devising a financial strategy to enhance its academic distinction began at Rutgers, a large, public, research university, in 1980 with a not uncommon statement of the Rutgers Board of Governors that sounded like many other mission statements. It used the expected phrases: continue development as a national and international resource by improving quality of instruction, research, and service; increase emphasis on scholarship; expand graduate and research areas of excellence; enhance programs to serve society's needs for broadly educated, humane, competent professionals to serve New Jersey's needs in education, business and industry, public policy studies, government, and other areas. But the Rutgers board did not see the statement as a platitudinous expression to be said and forgotten, and called upon the University administration to implement the statement with all due speed. What follows is the story of its implementation and the results of that action.