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Planning for Higher Education Journal

Published
August 18, 2025

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Strategic Alignment for Degree Completion

Leverage an Integrated Planning Approach to Improve Credit Momentum and Student Success

By coordinating cross-functional teams, employing real-time data, and strengthening communication systems, a university bolstered student retention and completion without requiring new funding or staff.

From Volume 53 Number 4 | July–September 2025

Abstract: This article presents how a small, resource-constrained university leveraged integrated institutional planning to launch a 30-credit completion strategy that significantly improved student momentum, graduation rates, and institutional planning culture. By coordinating cross-functional teams, employing real-time data, and strengthening communication systems, the university built a scalable and sustainable framework that bolstered student retention and completion without requiring new funding or staff. This case offers a roadmap for similarly situated institutions aiming to align credit accumulation initiatives with broader strategic goals to drive measurable student success outcomes.

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
April 7, 2025

When City Parks Are Your Quad: Urban Campus Planning for Safety and Wellbeing

Abstract: As security remains of paramount concern for campus communities, how should institutions thoughtfully engage the urban fabric? Urban campuses are constrained by their verticality and publicly-permeable urban edges. This session will delve into a 2023 SCUP Fellows report with additional updated analysis of campus responses and overreach to protests this past year. In-depth analysis of Crime Prevention Through Environmental Design (CPTED) principles through a lens of student development theory will provide you with insight into student wellbeing and sense of security through campus design.

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Planning for Higher Education Journal

Published
December 20, 2024

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Planner and Counsel

Engage an Influential Partner to Advance Integrated Planning

Planners and attorneys might be natural colleagues. Higher education trends are making this alliance even more critical.

From Volume 53 Number 1 | September–December 2024

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Conference Presentations

Published
July 22, 2024

Master Planning for Campus Water Resilience

Water-related disasters pose a serious risk to an institution's mission, physical assets, and reputation.
Abstract: Water-related disasters pose a serious risk to an institution's mission, physical assets, and reputation. While the University of Texas Medical Branch (UTMB) Galveston is largely resilient to its harsh weather conditions, some critical threats remain. Its challenging path to water resilience serves as roadmap for other institutions seeking to mitigate risk and increase safety. This session will discuss UTMB's in-place campus climate resilience, its remaining challenges, how its revised master plan sets the course to mitigate flood and water service risks. Join us to discover how this ambitious but practical journey is applicable to all institutions subject to water-related events.

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Blog Post

Published
October 5, 2023

Listen Up Leaders

Two-Way Communication Is Important in Establishing Trust

To gain additional insight into strategies for establishing trust between stakeholders and their leaders, we turned to Sonia Alvarez-Robinson, associate vice president for strategy and organizational effectiveness, Georgia Institute of Technology.

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Blog Post

Published
August 9, 2023

6 Integrated Planning Strategies and Tips We Learned at SCUP 2023

Every year at SCUP’s annual conference, over 1,000 of higher education’s leaders and innovators gather to share how they are advancing integrated planning at their college or university. Out of the wealth of tools, strategies, and tips shared at SCUP 2023, which took place earlier this month in Cleveland, here are six that stood out.

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Planning for Higher Education Journal

Published
June 29, 2023

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What Is Your Crisis ‘What If’?

Create a Sustainable Approach to Emergency Response Planning

The Medical College of Wisconsin planned strategically, engaged executive leadership, and operationalized an Administrative Response Team to navigate critical incidents impacting the university.

From Volume 51 Number 3 | April–June 2023

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Example Plans

Published
May 31, 2022

Master Plan

Detailed campus master plan documentation for the institution’s innovation campus.
Abstract: Detailed campus master plan documentation for the Texas A&M University’s RELLIS innovation campus, located 15 minutes from the main campus in College Station.

From the executive summary:
“The 2018 RELLIS Campus Master Plan is a planning effort that focuses on supporting The Texas A&M University System as a national leader in high-tech research, innovation, training, and technological development. Key aspects of this plan focus on supporting and guiding campus organization, buildout development, open space networks, facility programming, and improving social amenities located within the campus. Issues considered in this 20-year planning horizon anticipate enrollment growth, increased teaching and research demands, future transportation needs, sustainability, and economic growth. A campus-wide advisory committee included multiple stakeholders which helped shape the strategic goals that will guide the physical development of the campus during the life of the 2018 master plan. The changes presented in this plan are intended to transform the largely undeveloped 1,877 acres of land into a multi-institutional research, testing, and workforce development campus that directly benefits society at large. The 2020 update to this plan reflects additional study and progress on the campus as of December 31, 2019.”

Contents:
  • Introduction (includes approach and timeline)
  • Background
  • The Vision
  • Plan Elements
  • Infrastructure Plan
  • Guidelines
  • Signage and Wayfinding
  • Appendices

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