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Your Higher Education Planning Library

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Conference Presentations

Published
April 2, 2025

A Data-driven Approach to Revolutionize Campus Planning

Abstract: Many campuses face real estate pressures, reduced funding, and aging assets, but often lack complete data sets or tools for visualizing the connection between campus priorities. Bold strategies and tools can help us find commonalities and opportunities in a time of limitless needs and constrained resources. We will detail an approach that considers cost, campus vision, and asset management goals to enable flexible solutions with a data-driven analysis of capital planning alternatives. Come learn how to determine which data matters and how to approach your campus's challenges in a way that better supports the institutional mission and adaptation to change.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
July 23, 2024

Collaboration in Strategic Resource Alignment

A codified planning and resource alignment process can elevate institutional planning culture and help ensure the alignment of resources to the strategic plan. We'll show how planning and resource alignment are part of a systematic, data-informed, and integrated approach to achieving an institution's mission and vision.
Abstract: A codified planning and resource alignment process can elevate institutional planning culture and help ensure the alignment of resources to the strategic plan. We'll show how planning and resource alignment are part of a systematic, data-informed, and integrated approach to achieving an institution's mission and vision. You'll walk away from this session with templates and logistical knowledge for effective implementation of annual planning and resource alignment as a part of an institutional integrated planning process.

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Conference Presentations

Published
July 22, 2024

HBCUs and the Fourth Wave: Opportunities and Lessons Learned

In a time of racial segregation and limited opportunity, Historically Black Colleges and Universities (HBCUs) became pillars of the African American community, fostering academic excellence and a sense of cultural identity.
Abstract: In a time of racial segregation and limited opportunity, Historically Black Colleges and Universities (HBCUs) became pillars of the African American community, fostering academic excellence and a sense of cultural identity. HBCU leaders will discuss their institutions' significant and dynamic journeys over the years, and how they have evolved through different historical contexts and social changes. Join us to hear critical stories of how HBCUs have leveraged physical, academic, financial, and operational strategies to enhance and strengthen their missions, from their early years, through the pandemic, and today.

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Conference Presentations

Published
July 22, 2024

Reimagining OSU’s Campus Gateway District Through P3 Integrated Planning

In order to reimagine and capitalize on the potential of its campus gateway, The Ohio State University (OSU) employed specific planning and development processes to achieve successful outcomes.
Abstract: In order to reimagine and capitalize on the potential of its campus gateway, The Ohio State University (OSU) employed specific planning and development processes to achieve successful outcomes. A decade of public-private planning, land acquisition, rezoning, infrastructure upgrades, preservation, and academic and mixed-use development has transformed OSU's High Street entrance into an active and economically-viable campus gateway district. In this session we'll show you how to think beyond campus boundaries and traditional planning methods to transform town and gown interfaces.

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Planning for Higher Education Journal

Published
June 20, 2024

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Why Strategic Plans Aren’t Working in Uncertain Times

Because Strategic Planning Should Be a Dynamic, Robust Process

The author’s approach to his research-based Strategic Planning in Uncertain Times Fieldbook began with a sampling review of 50 strategic plans. What emerged was the development of an organizational learning cycle used as a template to assess the effectiveness of strategic plans on more than 250 college and university websites.

From Volume 52 Number 3 | April–June 2024

Abstract: A strategic plan is supposed to “bring the future into the present so that you can do something about it now.” Almost every college or university has such a plan because accreditors and governing boards require one. The question is: Why do so many higher education institutions seem to be unprepared when they take drastic actions (e.g., eliminating programs, cutting faculty and staff members, etc.) in uncertain times? The author studied more than 250 colleges and universities and suggests the answer in this article.

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Planning for Higher Education Journal

Published
April 9, 2024

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What Constitutes Tribal College and University Sustainability?

Research Develops a Framework to Begin the Conversation

Historical successes and challenges join missions, visions, and strategic plans for a glimpse of what TCU institutions are emphasizing, today and in the future.

From Volume 52 Number 2 | January – March 2024

Abstract: This article uses available Tribal College and University (TCU) missions, visions, and strategic plans as well as dissertations focused on TCU research to develop a framework to begin the conversation about what constitutes sustainability for the institutions. The dissertations offer an opportunity to look at historical successes and challenges, while TCU missions, visions, and strategic plans provide a glimpse of what the institutions are emphasizing currently and in the future. Both present elements to consider as part of a larger TCU sustainability framework.

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Conference Presentations

Published
March 22, 2024

Support Your Mission Through Data-informed Capital Investment

By right-sizing course offerings, classrooms, and buildings, planners can drive incremental improvements that help to advance campus culture.
Abstract: By right-sizing course offerings, classrooms, and buildings, planners can drive incremental improvements that help to advance campus culture. We’ll demonstrate how to leverage data on course enrollment, classroom utilization, and learning trends to inform strategic investments in capital improvement, curriculum development, and recruitment. This session will uncover ways of making progress on campus by addressing issues related to enrollment changes and student activity while navigating lean capital funding conditions.

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Conference Presentations

Published
March 18, 2024

Partnerships Forged in Planning Accelerate the Realization of Campus Vision

Effective partnering, internally and externally, and addressing enrollment growth, vitality, and safety during the planning process can make all the difference in plan implementation.
Abstract: Effective partnering, internally and externally, and addressing enrollment growth, vitality, and safety during the planning process can make all the difference in plan implementation. The 2017 University of Washington (UW) Bothell and Cascadia College campus master plan demonstrates how clear design principles and a flexible development framework drove rapid progress in realizing a campus vision in under six years. This session will help you identify how strong partnerships forged during a planning process can positively impact capital development, inform innovative capital funding strategies, and rapidly catapult your campus vision into reality.

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Planning for Higher Education Journal

Published
March 5, 2024

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The Stories in These Walls

Integrated Planning Throughout Capital Projects Can Fuel Donor Engagement and Enhance Stewardship

Cross-functional teams at the University of Wyoming, University of Nebraska-Lincoln, and University of North Dakota effectively used storytelling techniques to position donors within the narrative of the universities’ missions and strategic plans.

From Volume 52 Number 2 | January–March 2024

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

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