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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
May 20, 2025

Reimagining Science and Engineering Programs through the Living Masterplan

Abstract: Science and engineering programs continue to grow and attract funding. Strategic planning can maximize new and repurposed space for STEM programs to address aging infrastructure, changing research, evolving student needs, and an uncertain future. To build stakeholder consensus and develop an achievable plan, we'll define key metrics behind the best use of existing space and showcase how specific data-driven tools and analytics transform traditional planning into a living masterplan. By applying a living masterplan and embracing data-driven tools, you'll be able to reach stakeholder consensus sooner and develop more efficient plans that are both implementable and adaptable to future changes.

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Conference Presentations

Published
April 3, 2025

Leveraging New Campus Development for Community Empowerment

Abstract: Affordable and accessible higher education is key to upward mobility and community transformation, especially for many rural and remote suburban communities that have limited access to resources. In this session, we'll explore the potential synergies between existing community colleges and their satellite locations. How can institutions drive community-engaged development in places that really need it? Is it better to build on existing assets or to build new? Discover how a community charted its own path toward a new college campus by organizing, passing a bond, and ultimately developing a tech-enabled, high flex learning environment with community space.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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Conference Presentations

Published
July 23, 2024

Navigating Enrollment Challenges Amidst Demographic Shifts

By: José Aviles, Vice Provost for Enrollment Management

This session will delve into the evolving landscape of university enrollment, focusing on the impacts of demographic changes.
Abstract: This session will delve into the evolving landscape of university enrollment, focusing on the impacts of demographic changes. We will explore key trends such as declining birth rates, increasing diversity, academic readiness and shifting socio-economic factors that influence student enrollment patterns. By examining current data, we aim to provide foundational understanding for universities to adapt to these changes, ensuring sustainable enrollment and fostering inclusive educational environments. Join us to engage in a dynamic discussion on addressing the challenges and opportunities presented by these demographic transformations.

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Conference Presentations

Published
July 23, 2024

Open-concept Faculty Neighborhoods for More Collaboration and Communication

By: Dan Eikenberry, Associate Principal | Margaret Lutton, Executive Director, Institutional and Strategic Development

Traditional, siloed faculty offices are no longer the best option for serving student and staff needs.
Abstract: Traditional, siloed faculty offices are no longer the best option for serving student and staff needs. Open-concept faculty neighborhoods benefit staff by creating a collaborative working environment, and they benefit students by providing space for them to speak openly with professors. This session will demonstrate how innovative faculty neighborhoods increase collaboration and dialogue, supporting the working and learning experience for faculty, students, and the whole institution. We'll demonstrate how you can get the most out of your campus working environments by implementing creative layouts that are designed to boost collaboration and connection while retaining space for personal reflection and rejuvenation.

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Conference Presentations

Published
July 23, 2024

A Multi-institutional Collaboration to Meet Healthcare Industry Workforce Needs

By: Joel Frater, Vice President of Student Affairs

Community colleges are seeing a decline in enrollment while the healthcare sector is experiencing a chronic workforce shortage.
Abstract: Community colleges are seeing a decline in enrollment while the healthcare sector is experiencing a chronic workforce shortage. These phenomena require us to examine current and future industry needs to inform the development of a sustainable model. This session will highlight a multi-institutional collaboration, informed by Labor Market Intelligence (LMI), that aligns with strategic priorities and seeks to mitigate a critical regional workforce shortage while positioning for long-term sustainability. Come learn strategies for developing consortium agreements among diverse institutions and how to use LMI to inform sustainable collaborative models to address workforce needs and boost enrollment.

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Conference Presentations

Published
July 23, 2024

Diverse Perspectives on Student Housing Affordability

By: Emanuel Gunn, Associate Vice President/Public Private Partnerships | Ryan Jensen, Project Manager | Heidi Scribner, Associate Vice Chancellor, Auxiliary Services | Tim Stevens, Principal

Housing insecurity is becoming a more and more frequent issue across many colleges and universities.
Abstract: Housing insecurity is becoming a more and more frequent issue across many colleges and universities. The University of California System, the largest in the nation, reported that eight percent of their undergraduate population lacks a safe, regular, and adequate nighttime place to stay and sleep. Join our diverse panel of student housing experts to discuss critical impacts, observations, policies, and considerations around the ever-expanding cost burden in accessing a college degree.

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