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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Conference Presentations,Conference Recordings

Published
June 17, 2025

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Revitalizing the Workplace

By: Lisa Keith, Principal, Director of Analytics | Page

Office space makes up about a third of all non-residential space on campuses.
Abstract: Office space makes up about a third of all non-residential space on campuses. Post-COVID, many institutional offices struggle with providing enough office space while simultaneously creating a sense of workplace vibrancy due to the rise in remote and hybrid employees. Promoting change in higher education is tough—is it possible to fulfill the needs of all institutional offices through one style of workplace or is it necessary to consider unique needs of offices and individual employees? Join us to explore two institutional workplace case studies and apply the lessons learned on your campus.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

The Future is Hands-on: Repositioning a Polytechnic Campus

By: Douglas Kozma, Vice President, SmithGroup Inc | JUSTIN UTPADEL, Chief Facilities Officer, University of Wisconsin-Stout | Cathy O'Hara Weiss, Director of Architecture and Facilities Planning, University of Wisconsin System Administration | Lana Zoet, Senior Principal, SmithGroup Inc

As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities.
Abstract: As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities. University of Wisconsin (UW)-Stout, Wisconsin's Polytechnic, has a tradition of career-focused learning. Through data-informed planning, the university is repositioning its campus through strategic space reduction, disciplinary cluster reorganization, and industry-focused labs. Come learn how to focus on your institutions' unique strengths in the market by applying Building Information Modeling (BIM), Geographic Information Systems (GIS) analysis, and utilization metrics to inform realignment of space.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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Conference Presentations

Published
July 23, 2024

Good, Better, Best: A Collaborative Approach for High-impact Program Proposals

By: Michael Rothlisberger, Assistant Vice Chancellor for Academic Strategy and Analytics

The University System of Georgia's (USG) academic program proposal process aims to align program development with system-wide strategic goals while increasing graduate employability to meet workforce demands.
Abstract: The University System of Georgia's (USG) academic program proposal process aims to align program development with system-wide strategic goals while increasing graduate employability to meet workforce demands. This session will illustrate how USG's well-oiled standardized system prioritizes interdepartmental collaboration and iteration, drawing on diverse perspectives to create new degree programs across 26 universities. Come learn about how our "Good, Better, Best" approach uses a detailed application and budget template to generate high-impact programs that prepare students to enter an ever-evolving workforce.

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Conference Presentations

Published
July 23, 2024

Finding the Beauty in Right-sizing the KU Campus

By: Barbara Bichelmeyer, Provost & Executive Vice Chancellor | Callie Long, Interim Vice Provost | Mark Reiske| Gautam Sundaram, Principal

The constraints that universities face in terms of capital, declining enrollment, and surplus capacity in campus facilities causes escalation of deferred maintenance costs.
Abstract: The constraints that universities face in terms of capital, declining enrollment, and surplus capacity in campus facilities causes escalation of deferred maintenance costs. The University of Kansas (KU) master plan focuses on the value and impact of right-sizing the campus through change management and the implementation of a data dashboard. This session will share a sustainable path to establish a culture of transparency in decision making, stakeholder engagement, and environmental stewardship. We'll outline a data-driven process and lessons learned for leveraging resources, enacting policies that enable change management, and meeting the challenges of implementing a bold cultural shift.

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