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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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Conference Presentations

Published
July 23, 2024

The Power of Partnership: Planning for Innovation

By: Lee Erickson, Chief Amplifier, Office of Entrepreneurship and Commercialization | Gregory Kufner, University Architect | Marilia Rodrigues, Principal | Jason Smith, Partner

Colleges and universities are seeking to engage in equitable planning and design processes that uphold institutional values and reflect the needs of broad, diverse audiences to create spaces that inspire innovation.
Abstract: Colleges and universities are seeking to engage in equitable planning and design processes that uphold institutional values and reflect the needs of broad, diverse audiences to create spaces that inspire innovation. In this session, we'll share how to successfully construct and implement an integrated planning, programming, and design process for the delivery of innovation spaces that extend the mission of community-based campus programs and resources. By developing a planning and design process that partners with key stakeholders, institutions and designers can create interdisciplinary spaces that foster collaboration, innovation, and access for the benefit of students, faculty, and the community.

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Conference Presentations

Published
July 23, 2024

Change Management: Leveraging Accreditation in a Challenging Environment

By: Heather Perfetti, President | Tracey Schneider, Senior Vice President for Legal Affairs and General Counsel

Institutional representatives must consider a variety of perspectives when managing change in the current higher education environment.
Abstract: Institutional representatives must consider a variety of perspectives when managing change in the current higher education environment. This session will explore the many ways in which accreditation is an ideal perspective for supporting institutional change. We'll discuss how to leverage the holistic cycle of accreditation, along with a laser focus on regulatory, policy, and legal issues, in ways that positively influence the future direction of institutions, focus on student success, and drive institutional mission.

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Conference Presentations

Published
July 23, 2024

Navigating Enrollment Challenges Amidst Demographic Shifts

By: José Aviles, Vice Provost for Enrollment Management

This session will delve into the evolving landscape of university enrollment, focusing on the impacts of demographic changes.
Abstract: This session will delve into the evolving landscape of university enrollment, focusing on the impacts of demographic changes. We will explore key trends such as declining birth rates, increasing diversity, academic readiness and shifting socio-economic factors that influence student enrollment patterns. By examining current data, we aim to provide foundational understanding for universities to adapt to these changes, ensuring sustainable enrollment and fostering inclusive educational environments. Join us to engage in a dynamic discussion on addressing the challenges and opportunities presented by these demographic transformations.

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Conference Presentations

Published
July 23, 2024

Leveraging Your Resources to Build a Comprehensive, Data-driven Strategic Plan

By: Gianna Darrow, Executive Director of Data Analytics and Strategic Planning | Jimmy Jung, Senior Vice Chancellor | Marsha Lowery, Vice Chancellor for Student Academic Success

Institutions can align their needs with innovation and insight by creating a strong integration of data and research processes for a data-driven, impactful strategic plan. We'll demonstrate how to build a data-driven strategic plan by applying research methodologies, leveraging public data, optimizing institutional data, and constructing a content analysis.
Abstract: Institutions can align their needs with innovation and insight by creating a strong integration of data and research processes for a data-driven, impactful strategic plan. We'll demonstrate how to build a data-driven strategic plan by applying research methodologies, leveraging public data, optimizing institutional data, and constructing a content analysis. You'll come away from this session with a blueprint to integrate into your own planning processes that will bolster your data skills and provide you with a mechanism to weave together planning with data-driven insights.

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