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Your Higher Education Planning Library

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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 2, 2025

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Planning for Access, Equity, and Belonging at Buffalo State University

By: Arlita McNamee, Practice Strategy | Planner, Architectural Resources | Peter Murad, Principal, Architectural Resources | Sarah Reid, Facilities Planner, Buffalo State SUNY

As an urban-engaged university, Buffalo State University's strategic commitment to diversity, inclusion, and access has strengthened and diversified student recruitment, raised retention rates, and built community within and beyond the campus. Buffalo State's reputation of providing quality education, access, equity, and engagement requires inclusive, multi-functional spaces that foster a sense of community and develop a welcoming and equity-minded culture for all students.
Abstract: As an urban-engaged university, Buffalo State University's strategic commitment to diversity, inclusion, and access has strengthened and diversified student recruitment, raised retention rates, and built community within and beyond the campus. Buffalo State's reputation of providing quality education, access, equity, and engagement requires inclusive, multi-functional spaces that foster a sense of community and develop a welcoming and equity-minded culture for all students. This session will provide actionable design strategies for reimagining existing campus spaces as learning environments that can build community, foster a sense of belonging, and drive student success.

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Conference Presentations

Published
April 7, 2025

Planning for Access, Equity, and Belonging at Buffalo State University

Abstract: As an urban-engaged university, Buffalo State University's strategic commitment to diversity, inclusion, and access has strengthened and diversified student recruitment, raised retention rates, and built community within and beyond the campus. Buffalo State's reputation of providing quality education, access, equity, and engagement requires inclusive, multi-functional spaces that foster a sense of community and develop a welcoming and equity-minded culture for all students. This session will provide actionable design strategies for reimagining existing campus spaces as learning environments that can build community, foster a sense of belonging, and drive student success.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

Campus Library Planning to Meet Evolving Student Needs

By: Aaron Shrimplin, Associate Dean, University Libraries, Miami University-Oxford | Nicholas Sillies, Associate, GBBN Architects | Mike Smith, Manager of Operations and Planning, Miami University-Oxford | Zachary Zettler, Principal | Director of Higher Education, GBBN Architects

Libraries impact every student on campus, and as neutral third spaces, libraries are positioned to provide services equitably. Today's library services have expanded from the traditional book stacks to include a range of diverse resources.
Abstract: Libraries impact every student on campus, and as neutral third spaces, libraries are positioned to provide services equitably. Today's library services have expanded from the traditional book stacks to include a range of diverse resources. The master planning process for Miami University's King Library identified renovation projects that transform the ground floors into a dynamic marketplace and active hub that provides access to resources campuswide. Come learn how your institution's library can adapt to stay relevant and useful for students through careful master planning, designing for flexibility, and forming strategic partnerships for student resources.

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Conference Presentations

Published
October 23, 2024

Using the Student Success Trifecta to Boost Enrollment and Retention

By: Catherine Campbell, Dean, School of Behavioral and Social Sciences, Saint Edward's University | DOROTHY Harpool, Executive Director of Engagement and Prominence, Wichita State University | Janette Scott, Senior Associate, Gensler | Christopher Shook, Professor and Dean, University of Alabama at Birmingham

As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences.
Abstract: As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences. This session will define the student success trifecta: boosting student learning in their field of study; encouraging the development of strong interpersonal relationships; and embracing the life skills that come with the college experience. We'll combine research with unique, firsthand experience to demonstrate how promoting engagement and designing for a sense of belonging for students on campus looks different for each individual student, institution, and field of study.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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Conference Presentations

Published
July 22, 2024

Designing Between the Books for Belonging and Mattering in University Libraries

By: Gina Fernandes, PhD Student | David Woodbury, Head, Learning Spaces & Services

Institutions can move beyond design project engagement activities by actively collaborating with students to explore issues of belonging and mattering to make more meaningful design choices.
Abstract: Institutions can move beyond design project engagement activities by actively collaborating with students to explore issues of belonging and mattering to make more meaningful design choices. This session will delve into research created with students from racial minorities at North Carolina State University's (NCSU) D. H. Jr. Hill Library, which explores their perceptions and offers their visions for more just and equitable spaces. Along with learning how to connect students' sense of belonging and mattering to campus design through meaningful collaboration, you'll leave this session with a replicable research model to use with students to envision more inclusive learning environments.

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