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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Conference Presentations

Published
October 23, 2024

Using the Student Success Trifecta to Boost Enrollment and Retention

By: Catherine Campbell, Dean, School of Behavioral and Social Sciences, Saint Edward's University | DOROTHY Harpool, Executive Director of Engagement and Prominence, Wichita State University | Janette Scott, Senior Associate, Gensler | Christopher Shook, Professor and Dean, University of Alabama at Birmingham

As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences.
Abstract: As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences. This session will define the student success trifecta: boosting student learning in their field of study; encouraging the development of strong interpersonal relationships; and embracing the life skills that come with the college experience. We'll combine research with unique, firsthand experience to demonstrate how promoting engagement and designing for a sense of belonging for students on campus looks different for each individual student, institution, and field of study.

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Planning for Higher Education Journal

Published
August 8, 2024

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From Awareness to Acceptance to Action

Build a Neuroinclusive Campus Community

By: Hilary Meyer, MBA, MLIS

Through its strategic plan, Triton College built support for and overcame barriers to institution-wide neurodiversity efforts.

From Volume 52 Number 4 | July–September 2024

Abstract: Triton College’s strategic plan focuses on short- and mid-term institution-wide neurodiversity efforts to create a neuroinclusive campus culture. Key aspects of success include a multi-year administrative commitment; connecting the work to the open-access mission; including committee members from across the college; and focusing on programming, space, and partnerships. Triton College built support and overcame barriers by amplifying advocates and identifying champions, tying the work to campus-wide initiatives, ensuring strategic and operational leadership, securing seed funding, including stakeholders, starting small, reducing risk, allowing for development time, defining the work, building on wins, and adhering to an open-access mission.

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Conference Presentations

Published
July 23, 2024

One Size Doesn’t Fit All: Planning for Neurodiverse Campus Communities

By: Winston Bao, Associate | William Franklin, Vice President, Student Affairs | Debra Hammond, Executive Director | Kimari Phillips, Research Manager

No two individuals are 'wired' to process information or stimuli in their environment in the same way, yet the design of campus environments often focuses on the 'norm'.
Abstract: No two individuals are 'wired' to process information or stimuli in their environment in the same way, yet the design of campus environments often focuses on the 'norm'. Meeting diverse needs on a spectrum of neurodiversity is an emerging concern for educational planning and design. We'll explore how physical environments can impact the educational experience by planning for neurodiversity and identify planning considerations that support equitable, inclusive campus environments to meet diverse social, emotional, and cognitive needs. This session aims to increase awareness, fluency, and sensitivity to assist planning efforts addressing neurodiversity that positively impact the built environment and the holistic experience and wellbeing of the campus community.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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Conference Presentations

Published
July 22, 2024

Integrated Programming and Human-centric Design for Student Neurodiversity

By: Mayva Donnon, Partner | Christopher Manente, Executive Director, Rutgers Center of Adult Autism Services | Dave Schulz, Vice President and University Architect

With a growing population of neurodiverse students, Rutgers Center for Adult Autism Services (RCAAS) acts as a national prototype for institutional change to increase engagement and success of autistic students through purpose-built environments and programs.
Abstract: With a growing population of neurodiverse students, Rutgers Center for Adult Autism Services (RCAAS) acts as a national prototype for institutional change to increase engagement and success of autistic students through purpose-built environments and programs. Using the RCAAS as a case study, we'll present an interdisciplinary approach for addressing complex issues around autism through the organization's college support program, psychological services clinic, and intensive outpatient clinic. Come learn how to leverage the campus setting, transit, recreation, and jobs to integrate autistic students, provide clinical experience, and design for a vulnerable population, resulting in better environments and wellbeing for all.

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Conference Presentations

Published
July 22, 2024

By Students, For Students: The Michigan State University Multicultural Center

By: Tricia Beck, Vice President, Higher Education Studio Leader | Monteil Crawley, Principal | Sharron Dynasty Reed-Davis, Program Coordinator, W*SS: Advancing Women | Genyne Royal, Assistant Vice President of Student Life and Engagement for DEIB

Institutions are struggling to increase retention and success for students from underrepresented and marginalized backgrounds. Michigan State University's (MSU) Multicultural Center offers safe spaces for education, healing, community, and building solidarity with one other.
Abstract: Institutions are struggling to increase retention and success for students from underrepresented and marginalized backgrounds. Michigan State University's (MSU) Multicultural Center offers safe spaces for education, healing, community, and building solidarity with one other. From advocacy to implementation, the student-driven process behind multicultural center was authentic and inclusive, resulting in a multi-functional facility that serves a highly diverse set of cultural activities and promotes a sense of belonging and wellbeing. Involving students at the highest levels of project decision-making during planning and the design process can reinforce an institution's mission around education and commitment to creating authentic, inclusive campus environments.

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Conference Presentations

Published
July 22, 2024

Live, Dine, Thrive: Fueling Futures with a Nexus of Transformative Resources

By: Douglas Gwynn, Director, The Office of Residence Life & Housing | Jennifer Rittler, Associate Principal | Casey Smith, Principal

Championing excellence through campus initiatives, Morgan State University's Thurgood Marshall Hall centralizes diverse student services at the student's doorstep for a holistic focus on sustainability, wellness, and living-learning.
Abstract: Championing excellence through campus initiatives, Morgan State University's Thurgood Marshall Hall centralizes diverse student services at the student's doorstep for a holistic focus on sustainability, wellness, and living-learning. We'll detail this facility's multi-phase, multi-story approach to densifying campus housing as enrollment soars, which preserves open space while integrating premier dining experiences. Join us to explore the financial, operational, experiential, and wellness outcomes of a hybrid housing and dining facility that encompasses multiple student services at one thriving HBCU, including planning and design aspects with scalable techniques for elevating campus life.

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