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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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Conference Presentations

Published
July 23, 2024

Exploring History of Place Through Inclusive Planning and Programming

By: Yvonne Choe, Architect, Partner | John Souleles, Partner

The growth of the University of Calgary's Veterinary Medicine program has been a catalyst for several initiatives on campus, including the development of a long range plan, creation of an inclusive program, and development of micro degrees.
Abstract: The growth of the University of Calgary's Veterinary Medicine program has been a catalyst for several initiatives on campus, including the development of a long range plan, creation of an inclusive program, and development of micro degrees. The process of engagement, programming, and design at Vet Med was critical for understanding the urgent needs of the profession and students while being mindful and respectful of the history of place and the indigenous community. This session show how connecting the history of place at a campus master planning and programming level fosters opportunities, success, health, and wellbeing for each student.

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Conference Presentations

Published
July 23, 2024

Improving Campus Character and Performance Through Renovation and Adaptive Reuse

By: Ryan Jones, Partner | Kerry Phillips, Associate | John Scherding, Former University Architect and Director of Sustainability

Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing.
Abstract: Breathing new life into old buildings is one of the most sustainable available campus strategies and offers benefits beyond carbon reduction. Renovation and adaptive reuse support a triple bottom line of environmental, financial, and social wellbeing. This session will explore renovation at Trinity University from campus, design, and building perspectives, outlining strategies for enhancing the character and performance of buildings, districts, and the campus. Join us to gain a multi-dimensional understanding of the risks and rewards of renovation and adaptive reuse to help strategically guide comprehensive environmental, financial, and campus planning efforts for colleges and universities.

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Conference Presentations

Published
July 23, 2024

Building a New Medical School With Integrated Project Delivery

By: Jacqueline Norman, Campus Architect | Linda Reimann, Chief of Staff and Assistant Dean, Strategic Innitatives | James Simeo, Principal

Effective means and methods for building projects result in campus environments that advance institutional missions and goals, ensure student success, and support campus communities working for change.
Abstract: Effective means and methods for building projects result in campus environments that advance institutional missions and goals, ensure student success, and support campus communities working for change. This session will demonstrate how administrators, planners, and designers joined forces to coordinate an integrated project delivery to build a new medical school that promotes success for a diverse student body. We'll highlight strategies for prioritizing during the decision-making process, including identifying physical space needs to support program initiatives, developing planning guidelines for those needs, and enacting a design-build process to meet those needs in the built environment.

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Conference Presentations

Published
July 23, 2024

Inside Out: Understanding Space and Building Consensus in a Dynamic Environment

By: Jared Parylo, Assistant Director, Planning | Lilia Sodre, Space Planner, Strategic Designer

Building consensus is challenging, but planners who are empowered by knowledge of their campus's space can make informed decisions on how to plan for its most efficient usage.
Abstract: Building consensus is challenging, but planners who are empowered by knowledge of their campus's space can make informed decisions on how to plan for its most efficient usage. Through an integrated, inclusive, and tactile study of space, we'll share how diverse groups can help build a new baseline of knowledge. Come learn how to develop a grassroots approach on your campus by applying a space occupancy and utilization study that uses actual data and analytical graphics to aid in decision making and strategic planning on a small and large scale.

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