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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Planning for Higher Education Journal

Published
October 29, 2024

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The Devil and the Detail

Using Headcount and FTE in the Planning Process

By: Karen E. Hinton, PhD

Often, student, faculty, and staff headcount and FTE can be misunderstood and misused. Understanding crucial factors about these data sets can strengthen the planning process.

From Volume 52 Number 4 | July–September 2024

Abstract: Everyone involved in planning activities will be aware of the use of data in the process. Data-driven planning is ubiquitous in all planning processes but can be a weak spot for many planners. The difficulty for most people is that the very mention of “data” can make eyes glaze over. Some of the least understood and most misused data are student, faculty, and staff headcount and FTE (full-time equivalent). Understanding some critical factors about these data sets can help demystify them and strengthen the planning process.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

By: Melodie Greer, MEd, Bryn Athyn College

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Conference Presentations

Published
July 23, 2024

Finding Innovation in the ‘Space Between’

By: Jim Taylor, University Architect | Chip Trageser, Partner | Mrinalini Verma, Associate, Sustainability

As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery.
Abstract: As the University of Houston (UH) plans for its second century, the campus is looking to the 'space between' buildings, such as landscape and public space, for innovative opportunities to expand cross-disciplinary discovery. This session will share how and why UH is remaking its arrival experience, central quad, and campus woodlands to foster social, physical, and mental wellbeing for the campus community. We'll discuss how to balance a 100-year stewardship planning framework with the pace of accelerated research and new buildings, demonstrating how both frames of reference can contribute to a campus's strategic objectives and an innovation mindset.

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Conference Presentations

Published
July 23, 2024

Building a New Medical School With Integrated Project Delivery

By: Jacqueline Norman, Campus Architect | Linda Reimann, Chief of Staff and Assistant Dean, Strategic Innitatives | James Simeo, Principal

Effective means and methods for building projects result in campus environments that advance institutional missions and goals, ensure student success, and support campus communities working for change.
Abstract: Effective means and methods for building projects result in campus environments that advance institutional missions and goals, ensure student success, and support campus communities working for change. This session will demonstrate how administrators, planners, and designers joined forces to coordinate an integrated project delivery to build a new medical school that promotes success for a diverse student body. We'll highlight strategies for prioritizing during the decision-making process, including identifying physical space needs to support program initiatives, developing planning guidelines for those needs, and enacting a design-build process to meet those needs in the built environment.

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Conference Presentations

Published
July 23, 2024

Inside Out: Understanding Space and Building Consensus in a Dynamic Environment

By: Jared Parylo, Assistant Director, Planning | Lilia Sodre, Space Planner, Strategic Designer

Building consensus is challenging, but planners who are empowered by knowledge of their campus's space can make informed decisions on how to plan for its most efficient usage.
Abstract: Building consensus is challenging, but planners who are empowered by knowledge of their campus's space can make informed decisions on how to plan for its most efficient usage. Through an integrated, inclusive, and tactile study of space, we'll share how diverse groups can help build a new baseline of knowledge. Come learn how to develop a grassroots approach on your campus by applying a space occupancy and utilization study that uses actual data and analytical graphics to aid in decision making and strategic planning on a small and large scale.

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