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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 16, 2025

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Reimagining the Student Experience and Stewarding Campus Resources

Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs.
Abstract: Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs. Solving for a renewed focus on student wellbeing and resource-strapped environments, we'll share two case studies of transforming the campus experience through strategic investment in capital-constrained environments. This session will outline a path for converting the threats of deferred maintenance numbers into an opportunity to enhance the student experience on campus by providing a tool kit to guide institutions through the planning process.

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Conference Presentations

Published
May 20, 2025

Reimagining the Student Experience and Stewarding Campus Resources

Abstract: Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs. Solving for a renewed focus on student wellbeing and resource-strapped environments, we'll share two case studies of transforming the campus experience through strategic investment in capital-constrained environments. This session will outline a path for converting the threats of deferred maintenance numbers into an opportunity to enhance the student experience on campus by providing a tool kit to guide institutions through the planning process.

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Conference Presentations

Published
October 22, 2024

Full STEAM Ahead: Colocating Science, Engineering, and Liberal Arts

Recruitment and retention are increasingly vital as student demographics evolve. New approaches to collaborative planning create keystone spaces on campus that can reinvigorate entire zones and benefit students, faculty, staff, and the bottom line.
Abstract: Recruitment and retention are increasingly vital as student demographics evolve. New approaches to collaborative planning create keystone spaces on campus that can reinvigorate entire zones and benefit students, faculty, staff, and the bottom line. The University of St. Thomas's Schoenecker STEAM Center uniquely combines science and engineering spaces with liberal arts programs and other collaboration space while also enhancing use patterns, gathering points, and campus circulation. We'll share tools and lessons learned to help you navigate the complexities of co-locating disparate functions while accounting for funding capacity and time-of-day use, resulting in efficient, effective spaces that support changing campus demographics.

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Blog Post

Published
August 9, 2024

Slight Differences and Lots of Similarities

Two Conference Presenters Both Advocate for Developing and Improving Planning Culture

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Conference Presentations

Published
July 23, 2024

Leadership Lessons Learned: Assessing Strengths, Skills, and Knowledge

Higher education leaders carry the responsibility of vision and building new strategic directions for colleges and universities.
Abstract: Higher education leaders carry the responsibility of vision and building new strategic directions for colleges and universities. This session will provide a deep look into one leader's decades of experience and share ways to become a strong, successful administrator at any level. Come learn the ways in which leadership is more than a title and discover how to assess your own skills and knowledge, as well as the best ways to position those findings for current and future roles.

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Conference Presentations

Published
July 23, 2024

Keep Focus: Improve Outcomes and Engagement With a Communications Calendar

Focusing on a specific goal each month increases strategic plan success.
Abstract: Focusing on a specific goal each month increases strategic plan success. Tactical discussions among stakeholders enhance ownership, identify more effective strategies, and ensure adaptations to the strategic plan as needed to meet evolving needs. This session will illustrate how aligning strategic goals with a monthly 'goal in focus' communications calendar can improve goal attainment by prioritizing focus, engagement, and ownership. Join us to find out how you can use a monthly communications calendar to achieve better outcomes for your strategic plan.

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Conference Presentations

Published
July 23, 2024

Campus Master Planning as a Catalyst for Broader Economic Development

In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI).
Abstract: In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI). We'll share how Middlesex went beyond enrollment metrics and traditional master planning strategies with an innovative plan that involves the county and community in supporting a variety of campus and regional initiatives. Come learn how you can apply innovative approaches at your institution to transform long-term academic and master planning while leading cultural changes?internally and externally?and prepare your campus for a post-pandemic world.

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